2元面包、7元生烫牛肉米线，批量“收割”创业者

Core Viewpoint - The article discusses the rapid rise and fall of low-cost food businesses, specifically 2 yuan bread and 7 yuan beef noodle shops, highlighting the allure of quick profits that ultimately leads to many entrepreneurs facing significant losses [3][4][5]. Group 1: Market Trends - In 2023, there has been a surge in 2 yuan bread and 7 yuan beef noodle shops, particularly in cities like Guangzhou, where multiple shops can be found within close proximity [3][7]. - The expansion of 2 yuan bread shops is projected to exceed 4,300 new locations annually from 2023 to 2025, with cities like Jinan and Changsha seeing significant growth [7]. - Despite the initial popularity, many of these businesses are closing quickly, with reports of shops shutting down within days or months of opening due to poor performance [4][12][13]. Group 2: Entrepreneurial Challenges - Many entrepreneurs, particularly those new to the food industry, are experiencing regret after investing in low-cost food ventures, with some reporting losses of up to 150,000 yuan within months [4][12]. - The allure of low investment and quick returns has attracted numerous inexperienced individuals, leading to intense competition and a "fast growth, fast death" scenario in the market [19][22]. - The lack of experience among many new entrants contributes to poor decision-making, particularly in site selection, which is critical for the success of these businesses [20][22]. Group 3: Financial Dynamics - The business model of 2 yuan bread and 7 yuan beef noodle shops is based on low customer spending and high turnover, with claims of daily revenues reaching up to 20,000 yuan [15][16]. - Initial investment costs for these ventures are relatively low, with 2 yuan bread shops requiring around 10,000 to 20,000 yuan to set up, while beef noodle shops can range from 15,000 to 25,000 yuan [17]. - Many entrepreneurs are misled by inflated revenue claims during the franchise recruitment process, leading to unrealistic expectations and subsequent financial losses [20].