【零售】金银珠宝销售加速增长，国补品类持续高增——2025年4月社消零售数据点评（姜浩/梁丹辉）

Summary of Key Points Core Viewpoint - The overall performance of social consumer retail sales in April 2025 shows a steady growth, with specific categories demonstrating significant variations in growth rates, indicating a mixed recovery in consumer spending [2][6]. Group 1: Social Consumer Retail Sales - In April 2025, the total retail sales of social consumer goods reached 3.72 trillion yuan, with a year-on-year growth of 5.1%, which is 0.8 percentage points lower than the previous month [2]. - For the first four months of 2025, the total retail sales amounted to 16.18 trillion yuan, reflecting a year-on-year growth of 4.7%, an increase of 0.6 percentage points compared to the same period last year [2]. Group 2: Consumer Price Index (CPI) - The CPI in April 2025 remained unchanged from March, with a year-on-year growth rate of -0.1% [2]. - In the supermarket sector, the retail sales of grain and oil products grew by 14.0% year-on-year, while beverage sales increased by 2.9%, and daily necessities saw a growth of 7.6% [2]. Group 3: Retail Performance by Category - In the department store sector, textile and clothing retail sales grew by 2.2%, while cosmetics retail sales increased by 7.2% [3]. - The gold and jewelry sector experienced a significant growth of 25.3%, with an increase of 14.7 percentage points compared to March [4]. - Home appliance retail sales surged by 38.8%, marking a 3.7 percentage point increase from the previous month [5]. Group 4: Selected Categories with High Growth - The retail sales of sports and entertainment products grew by 23.3%, while cultural and office supplies saw a growth of 33.5% [5]. - Categories such as household appliances, audio-visual equipment, and cultural office supplies maintained double-digit growth rates, with some exceeding 30% [6].