财报前瞻| BOSS直聘：穿越周期，在线招聘一哥，市场诟病其股东频繁套利

Core Viewpoint - The company is focusing on expanding its blue-collar market while maintaining strong growth in its white-collar recruitment services, with significant revenue growth and user base expansion expected in the coming years [2][4][19]. Group 1: AI Model Development - The company has developed a self-researched AI model named "Nanbeige," which offers services such as recruitment process optimization and resume enhancement. The model is set to be open-sourced in May 2024 and has ranked third among open-source models in evaluations [1]. Group 2: Market Expansion - The company has acquired W.D. Technology Investment to enhance its blue-collar recruitment ecosystem, with blue-collar business revenue exceeding 38% of total revenue as of Q3 last year, indicating a successful strategic expansion into this market [2]. - The online blue-collar recruitment market in China is projected to reach 152.4 billion yuan by 2026, with a compound annual growth rate of 36.3%, surpassing the growth rate of the white-collar market [2]. Group 3: Financial Performance - The company reported a total revenue of 7.356 billion yuan in 2024, a year-on-year increase of 23.6%, with Q4 revenue reaching 1.824 billion yuan, up 15.4% year-on-year. Net profit for the year was 1.57 billion yuan, a 42.6% increase [4]. - Marketing expenses as a percentage of revenue decreased to 28%, the lowest since the company went public, indicating improved efficiency and reduced customer acquisition costs [5]. Group 4: User Growth - The number of paying enterprise clients reached 6.1 million in 2024, a 17.3% increase year-on-year, while the average revenue per paying client showed a modest increase of about 5% [6]. - The company added nearly 49.5 million new users in 2024, achieving a record high for annual user growth, with monthly active users reaching 53 million, a 25.3% increase year-on-year [6]. Group 5: Cash Flow and Shareholder Activity - The company has a cash reserve of 14.7 billion yuan and a low debt-to-asset ratio of 22.5%, indicating strong financial health and no short-term repayment pressure [7]. - The largest shareholder, TECHWOLF, has been involved in high-level stock sell-offs, raising concerns about investor confidence [8][10]. Group 6: Market Position and Competition - The company leads the online recruitment market with a significant market share, outperforming competitors in daily and monthly active user metrics [14]. - Despite facing competition from emerging platforms like Kuaishou's "Kuaipin," the company continues to maintain a strong position in the market [20]. Group 7: Future Outlook - The company expects Q1 2025 total revenue to be between 1.9 billion and 1.92 billion yuan, reflecting a year-on-year increase of 11.5% to 12.7% [19]. - The ongoing recovery in manufacturing labor demand and supportive employment policies are anticipated to drive further growth in blue-collar recruitment services [14].