捷途自由者：全款优惠12000，竞品全都是长城

Core Viewpoint - The sales performance of the newly launched model "Free Traveler" is underwhelming, with low customer interest and limited sales in certain regions [2][3][10]. Sales Performance - The dealership has a daily customer flow of about 8 groups, with only 1-2 customers specifically interested in the Free Traveler [2]. - Last month, the dealership sold a total of 35 vehicles, including both new energy and fuel vehicles, with only 3 units of the Free Traveler sold [2]. - The most popular configuration is the standard version priced at 124,900 yuan, with 12 units available, primarily in black exterior and orange-black interior [2][12]. Customer Demographics - The typical customers for the Free Traveler are males aged 30-45, often involved in small businesses or construction [3]. - A notable customer, Wang, was attracted to the vehicle's design and features, leading to a purchase decision after visiting the dealership [3][5]. Customer Preferences - Customers appreciate the Free Traveler for its appealing design and competitive pricing of around 120,000 yuan [5]. - The best-selling model is the lowest configuration, while the top configuration is less popular despite having more features [12]. Competitive Landscape - The main competitor mentioned is the Haval Big Dog, but customers often compare the Free Traveler with other well-known boxy models like the Menglong and Tank [8]. - Some potential customers have opted for more established brands like Geely due to brand recognition and popularity [10]. Financial Policies - The dealership offers a stable discount of 12,000 yuan on the full price, with additional incentives for financing options [7][14]. - A typical financing plan includes a 5-year term with options for early repayment after two years [14]. Customer Feedback - Initial customer feedback indicates a reasonable value for money, although some have reported issues such as brake noise [15]. - Regular maintenance costs are around 500 yuan per service, with a maintenance interval of 5,000 kilometers or six months [17]. Marketing and Brand Awareness - The brand's promotional activities, such as live broadcasts and coupon distribution, have had limited effectiveness in increasing brand awareness [18].