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放假啦!祝大家新年快乐!
车fans· 2026-02-14 00:31
各位亲爱的读者老爷: 社群持续开放,欢迎从业者扫码进群交流。 最后,祝各位春节快乐,阖家团圆,事事顺心,平安喜乐! 春节将至,先给大家拜个早年! 感谢老爷们对车fans的持续关注和支持。大家的每一次阅读、 点赞 和 互动 ,都是我们 创作 的动力。 车fans从今天开始进入春节休更,预计2月2 5 日和大家在这里 重逢 。在此期间,有感兴趣的话题和车型, 欢迎 在后台留言,小编会定 时查看, 节后 优先安排。 同时, 感谢大家一直以来 的 建议和意见, 让我们不断改进、越做越好。 新的一年,车fans会继续认真做内容。 ...
汉兰达:大叔买来拉客轻松签单,盯了半年被客户拉黑舔狗难做
车fans· 2026-02-13 00:29
大家好,我是 广汽丰田的销售顾问,先给大家拜个早年,今天和大家一起聊聊汉兰达。 销量如何?卖 得 最多的是什么配置和颜色? 当地 有4 家 丰田4S店,竞争很大,23年我们销量还有单月100多台,后来降到最低时不到30台。不过和其他同品牌店比起来,我们还是第一。现在 平均每 天客流 6-8 组,每 10 组里有 2组是来看汉兰达的。 汉兰达作为广丰的明星车型,店端的金字招牌,还是很受老板和高管们喜欢的。不过现在对手越来越多,为了稳住销量早早就开始降价了,一个月还能卖个 10台左右,占总销量的20%。 有网友戏称汉兰达降5万他就买一台,这不之前已经降到这个幅度了,不知道有没有买? 谁在看这个车?买车用户都是什么样的? 看这车的有各种个体小老板,比如工地包工头、私企老板、开饭店的、做批发的;上班的不是国企事业单位领导,就是各种岗位上待了几十年的资深老炮。 都是冲着汉兰达名头来的。 我最近的一位客户,是开旅游公司的大叔,年龄40好几岁。由于我们当地旅游业蓬勃发展,很多外地游客来打卡。这位大哥就开发了本地特色的专属路线, 自己既是司机也是导游,搞了游、吃、住、行一条龙服务。 他自己是丰田的老忠粉,上一次公司买车听合伙 ...
海豹05:新款纯电续航210km,大哥说买完车就准备去辞职
车fans· 2026-02-12 00:29
大家好,我是比亚迪海洋网的销售,前段时间不是发布了两个210km长续航的车嘛,今天先来聊聊海豹05。 新车是哪天到店的? 新车是1月18号到的店,发来了2台车,都是指导价8.98万的210km尊贵版,一台亚特兰蒂斯灰一台时光灰,目前店里还要卖老款库存,所以新的没进展 厅,店总也不想订车,除非着急的订单。 新车目前价格是多少? 海豹05加推的两个210km版本是尊贵型和旗舰型,指导价分别是8.98万和9.98万,目前都没有任何优惠政策,不过硬谈的话,也能让个一两千,还有就是 3000的置换补贴。 具体见图,里面也有秦PLUS和秦L的信息,王朝网的不用客气,这是你们应该谢的。 每天有多少人来看这款车? 客户会用这款车对比哪些竞品? 对比最多的就是王朝的秦,偶尔对比吉利的车型,目前我们的打法也是贴着秦的热度卖。客户对价格没有太大异议,觉得还算有良心,但是你买我推荐,我 买我不买,因为还会降价。 不得不说现在卖车的压力变大了,最大的竞争对手就是吉利,主要是吉利的做工、外形、质感都不错,所以就把客户分流了。但还是有很多客户信任比亚迪 的三电技术,再加上210的续航,跑个滴滴简直美滋滋。 前些日子就有个大哥来看车,他朋友 ...
奔驰E级:来买的都是有钱大哥,认牌子但是不喜欢大标
车fans· 2026-02-11 00:32
销量如何?卖得最多的是什么配置和颜色? 本地十八线城市,BBA仅各有一家,不像大城市那么激烈,相反颇有一种相亲相爱的感觉。临近年关,每天的进店客户约10组,大概有3-4组是来看E级的。 上个月店内一共交车38台,我交了3台。提成到手是1000-2500,这个提成就很灵性,能拿多少不光要看金融产品,还得看库存时间、装潢、和成交价格。 临近年关,仓库的存货被消耗到只有5台了,其中一台是祖宗,还有一台是已经被大哥定了,等贷款通过的。今天又新到了两台,是年前最后一批物流,都是 黑棕立标。 谁在看这个车?买车用户都是什么样的? 基本都是生意人,30岁以上的占了大多数。有全家人喜气洋洋一起来看车的,也偶有兄弟两人来提车的,也有生意忙助理全程来办的。 来看车的动机很简单,就是奔驰的品牌力、影响力。真正论配置啥的,油车很难弄过新能源。 但我们这种小地方,有钱的大哥们买车真的只认牌子,不会跟你扯有的没的,进店客户在这里基本上就被提纯了。不买BBA的基本上也不会来,再加上我们 服务至上,客户一到店就有种"这服务,不愧是尊贵的梅赛德斯车主"的感觉。总之,能进店看车的数客户是不差钱,不用多说很快就能锁定配置进入谈价环 节。 大家好, ...
吉利星瑞:进店六成客户全看它,同城店多便宜500块就跑单
车fans· 2026-02-10 00:30
大家好,我是吉利销售,星瑞 去年 9月份 有过一次小 改款,半年过去究竟卖得怎么样,买的话又有哪些要注意的点,今天就 给想入手的朋友们一些参考。 销量如何?卖得最多的是什么配置和颜色? 先说销量,我们当地有3家吉利4S店,每天进店客户15~16批左右,进店客户 六 成以上都是来看星瑞的,没了它整个店都得散伙 。 上个月 全店 一共卖出去 76 台车,其中 就有48 台星瑞,一个销售平均 都 能卖4~5台,每台提成300块钱,加上保险上牌还能再多点。 对于燃油车来说,卖得好库存也少不了, 目前 仓库里还停着99 台星瑞,其中1.5T昆仑版本最多,60%是这款配置,颜色方面 玛瑙黑 色 60%,冰晶 白色 占40% 。 谁在看这个车?买车用户都是什么样的? 星瑞 现在基本算是个街车了,上至60岁的退休大爷,下至技校毕业的05后小哥客户我都见过, 男女 车主的 比例 也保持得很平均, 大概是64开。 印象深刻的是03年的 小陈老师,小姐姐毕业后 在我们 县里的小学工作, 9月份 星瑞改款后 就开始 咨询,跟其他客户相比虽然 也 会 在小红书上面 看各种 避雷帖,但 比较 理性 ,只是 好奇 为什么外地价格那么便宜。 ...
全新深蓝S07:看中这车的都是年轻人,竞品有一半是比亚迪
车fans· 2026-02-09 00:30
大家好啊,我是深蓝的销售顾问,去年八月份给大家介绍了25款的S07,今天带大家了解下2026款的S07。 最近市场如何,这个月每天有多少客户来看车? 新的一年刚开局,燃油车那边什么情况不好说,但新能源的行情,是真的有点冷。我跟周边店和兄弟店聊天,上个月一圈问下来,基本都是唉声叹气的。有 人到月中还没开单,说着说着火气都上来了,后来都不好意思再细问,怕越聊越扎心。 落到我们自己店里也差不多。工作日算上首次邀约和二次进店,一天也就4-5组客流,周末稍微能热闹点。来看S07的占比大概在15%-20%左右。 别人都是怎么买这车的? 打开汽车App一看,26款S07整整8个配置,乍一看挺唬人,但真正常卖的其实就三个:230 Ultra、300 Ultra和550 Ultra。 店里最走量的是16.69万的230 Ultra版。跟25款相比,这次升级说实话挺有诚意:华为智驾直接标配了(25款要加1万选装),车机芯片从8155换成了 8295,内存也从16+128G升级到24+256G,音响从14个扬声器升到20个。 必须提一下,音响效果确实可以,平时喜欢开车听歌的,建议自己来店里体验一下。另外还加了方向盘加热、智驾小蓝灯 ...
比亚迪“双秦”:话术新增国产竞品,KPI调低让销售过个好年
车fans· 2026-02-06 00:30
Core Viewpoint - The article discusses the launch and features of the new 2026 models of Qin PLUS DM-i and Qin L DM-i, highlighting their market positioning and competitive advantages. Group 1: Product Launch and Pricing - The new models Qin PLUS and Qin L were delivered five days before the launch, with specific configurations available in stock [2] - The price range for Qin PLUS is between 79,800 to 99,800 yuan, while Qin L ranges from 96,800 to 126,800 yuan [4] - Special promotional policies include a new spring purchase subsidy of 2,026 yuan for both models [27] Group 2: Competitive Analysis - The sales strategy emphasizes comparisons with traditional joint venture vehicles and specific domestic competitors, indicating a shift in focus to include domestic hybrid models [9] - The competitive advantages of the new models include the standard high-speed driving assistance system and the longest pure electric range in their class [16][17] - Disadvantages noted include a perception of outdated design compared to competitors like Ocean Network [18] Group 3: Customer Engagement and Sales Strategy - Customer foot traffic has decreased significantly due to policy changes affecting subsidies and taxes, leading to a low number of inquiries about the new models [12][13] - The sales team has adjusted their targets to be more realistic in light of current market conditions, aiming to support their staff during challenging times [13] - A notable sales tactic includes offering a hybrid vehicle with a complimentary electric vehicle, showcasing the extended electric range of the new models [11] Group 4: Financial Support and Purchase Timing - Financial policies include a two-year interest-free loan option, with specific examples provided for the Qin PLUS model [25] - The current market conditions are seen as a favorable time for potential buyers to consider purchasing the new models [26]
问界M8:竞品既有新势力也有BBA,增程六座最好卖
车fans· 2026-02-05 00:29
Market Performance - The current month has seen poor customer traffic, with an estimated daily footfall of 5-6 groups, of which 30% are specifically inquiring about the Aito M8 [1] - The decline in store visits compared to the previous two months is attributed to two main factors: the lack of effective policy implementation leading to severe wait-and-see sentiment, and adverse weather conditions affecting outdoor activities [1] Sales Insights - The most popular variant of the M8 is the six-seat extended range version, with 70% of customers choosing this configuration, while the five-seat pure electric Max+ version remains the least popular due to concerns over space and battery range [3] - The current promotional policy for the M8 includes an 8,000 yuan limited-time selection benefit, alongside other incentives such as 10,000 charging points and a 20,000 yuan discount on advanced driving assistance systems [5] Customer Demographics - The customer profile for the M8 is younger and more family-oriented compared to the M9, primarily consisting of individuals aged 30-50, with a higher proportion of female users [7] - A notable customer case involved a 40-year-old female small business owner who preferred the M8 for its advanced driving assistance capabilities, highlighting the importance of aesthetics in her decision-making process [9] Competitive Landscape - Customers often compare the M8 with competitors such as NIO ES8, Li Auto L9, and others, with a significant number of customers favoring the M8 for its spaciousness and aesthetics over the NIO ES8 [11] - A customer with a budget of around 400,000 yuan initially considered the Audi A3 but ultimately chose the Mercedes-Benz GLC due to concerns about the maturity of electric vehicle technology [13] Customer Feedback - Common complaints from customers include the small trunk space in the six-seat version and lower winter electric range, although many still prefer the six-seat option despite these issues [17] - Customers who selected the black曜套件 for the M8 expressed high satisfaction with its appearance and driving experience, noting that the M8 offers a better driving feel compared to the M9 [17]
风云T11:上市后带动客流上涨,对比最多的是银河M9
车fans· 2026-02-04 00:30
Sales Performance - The T11 model has seen a significant increase in foot traffic at dealerships, with daily visits rising from about 4 groups to 10-12 groups on weekends [2] - Sales for the T11 reached over 20 units in November and December, but experienced a slowdown in January due to the introduction of purchase tax [3] - The most popular configurations are the 220 rear-drive and four-wheel drive dual IMAX cinema versions, priced at ¥209,900 and ¥229,900 respectively, with preferred colors being Aurora Green and Obsidian Black [4] Customer Demographics - The typical customer age ranges from 35 to 60 years, including teachers, state-owned enterprise employees, civil servants, and small business owners [5] - A notable portion of buyers are existing Chery owners looking to upgrade [5] Consumer Preferences - Key reasons for purchasing the T11 include Chery's strong technical foundation and the vehicle's spacious, aesthetically pleasing design at a competitive price [10] - The most frequently compared model is the Geely Galaxy M9, with customers favoring the latter for its brand recognition and superior driver assistance features [13] Customer Feedback - Common complaints from customers include concerns about the electric range being too short and the vehicle's infotainment and voice control systems lacking intelligence [19] Promotional Offers - Current promotional offers include a ¥10,000 purchase tax subsidy and various limited-time benefits such as free upgrades and financing options [22][23]
迈腾B9:竞品有一半对比新能源,父子对同一台车想法截然相反
车fans· 2026-02-03 00:31
Sales Performance - The dealership sold a total of 87 cars last month, with 23 units of the Magotan sold, accounting for approximately 26.4% of total sales [1] - Currently, there are 16 units of Magotan in stock, with 9 units of the 1.5T model and 7 units of the 2.0T model, all in black color [2] Customer Demographics - Two main customer types are interested in the Magotan: individual business owners and corporate executives aged 35-50, who value the brand's German heritage and practicality [4] - The second group consists of young professionals and civil servants around 30 years old, looking for a balance between technology and traditional driving experience [6] Competitive Analysis - The primary competitors for the Magotan are the Passat and Camry, with many customers comparing these models [11] - Some customers also consider electric vehicles like the Xiaomi SU7 and XPeng P7, but brand loyalty and family recommendations often sway them towards the Magotan [11] Configuration and Pricing - The most popular configurations are the 1.5T and 2.0T models, priced at ¥189,900 and ¥225,900 respectively, with black being the preferred color [13] - The 1.5T model with fewer features is less popular, even with a discount of ¥4,000, indicating customer preference for better-equipped versions [14] Financing Options - Financing is primarily through banks with a 3% annual interest rate for 60 months, and customers can receive a rebate of 5% to reduce the car price [16] - Detailed cost breakdowns for both financed and full payment options are provided, showing the total cost for the 2.0T model with financing is approximately ¥209,840 [16] Customer Feedback - Common complaints include the vehicle's infotainment system performance, which lags behind newer competitors, and changes in material quality, such as the switch from leather to synthetic steering wheels [17] - The absence of a 360-degree camera in the 2.0T model is also a point of contention among customers [18] Maintenance Costs - Maintenance costs for the 1.5T model are around ¥700, while the 2.0T model costs approximately ¥900 [20] - Recommended maintenance intervals are every 5,000 kilometers for non-synthetic oil and 10,000 kilometers for synthetic oil [21] Trade-In Incentives - The manufacturer is currently offering trade-in subsidies, with ¥10,000 for the 1.5T version and ¥5,000 for the 2.0T version [22]