大家好，我是吉利银河的销售顾问，今天和大家聊聊前不久刚上市的星耀6。 新车是哪天到店的？ 新车早在 9月 底就 到店 了 ，一共 3 台现车， 次顶配 125km探索+ 有3台，分别是银色和蓝色，之后到的车就都是根据预售订单来的，领导也怕库存多了 有压力。 新车目前价格是多少？有什么专项政策？ 目前星耀6的价格区间是 7 . 48 ~ 10.58 万，共 7款 配置可选。 定车权益方面， 比较值钱的有超级置换补贴6000 元 （ 拿行驶证就可享受，不限本人），贷款50000元2年免息，以及充电桩和安装（限125KM车型）。 除此之外，60KM中配车型免费送14.6英寸高清大屏，60KM顶配和125KM低配车型送L2辅助驾驶，125KM中配和顶配车型再送17英寸的轮毂。 其他就不一一细说了，图里都有。 | 上市限时权益 | | | | | --- | --- | --- | --- | | 升舱礼 | 超级置换礼 | 不服品牌可享6000元 | 限时免费享多项配置升级 | | 至高价值5000元 | 超级置换补贴 | | | | 金融礼 | 廣保礼 | 至高享 | 商任非营运车主可享三电终身质保 | | 5万2 ...

大家好，我是鸿蒙智行的销售，好不容易今天没有被领导折磨，就抽空和大家聊聊S7。 销量如何?卖得最多的是什么配置和颜色？ 我们 在三线城市，当地有两家门店，一家体验中心包含交付，另外一个是商场店。我在体验中心。 9月以来新品上市热度很高，但到 10 月渐渐 就 下来了，现在11月客流 也 很一般。一天平均10波客 户， 其中 有2个是来看S7的。 实话说，专门奔着S7来的客户不多，很多都是从R7转化来的。 上个月 店里 一共卖 了 38台 车 ，S7卖了11台。我 成交 了两台，卖一台提成2000，大定1000，交付 给 1000。 目前店里没有现车，都需要预定，交付时间在7-9周 。 由于S7全系都是纯电，受到电池供应影响，交付 普遍慢一周左右。 下定 最多的两个配置：Max和Max+ 版本，价格分别是229800和249800。颜色方面10台里有4台是 霜 月银，3台极光绿，3台是幻影紫。 谁在看这个车？买车用户都是什么样的？ 客户年龄偏年轻，女车主占一半，男士一般在20到30岁之间，家庭至少有两台车。职业以公职人员和私 营小老板居多，用途主要 就 是代步家用， 基本是 城区行驶或者定点双城往返，几乎没有长 ...

Core Insights - The article discusses the recent market performance of the Zeekr 9X, highlighting its popularity since its launch on September 29, with a significant customer interest that peaked in mid-October [2][3]. Sales Performance - The Zeekr 9X has seen a high in-store customer traffic, with approximately 70% of visitors interested in this model, leading to a lack of attention on other models [2]. - The most popular variant is the Hyper version, which accounts for over 60% of sales, while the Max version has seen minimal interest [5]. Financing and Purchase Options - The official financing policy requires a minimum down payment of 20%, with a five-year loan term and two years of interest-free payments [7]. - Customers are incentivized with a super trade-in bonus of ¥10,000 and a tax rebate for orders placed within the month [7]. Customer Demographics and Preferences - The typical customer for the 9X is often a private enterprise owner, with many comparing it to competitors like the AITO M9 and NIO ES8 [9][11]. - Customers are particularly drawn to the driving experience and safety features of the 9X, with some expressing concerns about the delivery wait times [16][18]. Competitive Landscape - The main competitors identified are the AITO M9, AITO M8, and Li Auto L9, with a significant portion of customers comparing the 9X to the M9 [11][12]. - Brand perception plays a crucial role, with Huawei's brand strength being a significant factor for customers who prioritize intelligent driving features [12]. Customer Feedback - The primary complaint among customers is the long wait time for vehicle delivery, with many opting for the Hyper version but feeling anxious about the delivery delays [18]. - The company has introduced incentives for waiting customers, such as points and lottery activities, but these do not significantly alleviate customer concerns about delivery speed [18]. Additional Considerations - Current orders for the 9X are saturated, and there are no special discounts available [20]. - Existing owners of Zeekr 001 and 009 models can benefit from a ¥20,000 discount coupon for the new purchase, while Geely Group vehicle owners receive a ¥30,000 points incentive [20].

Market Overview - The market for Wei brand vehicles, particularly the Gaoshan series, has seen a decline in customer traffic, with daily effective customer flow around 10-15 batches, increasing to 20 on weekends [1] - The official price of Gaoshan 7 was set at 285,800 yuan, which was higher than the expected 260,000 yuan, leading to a drop in customer interest [1] - Since the launch, Gaoshan 7 has not met sales expectations, with some customers opting for refunds or switching to Gaoshan 8 [1] Product Comparison - Gaoshan 7 has several differences compared to Gaoshan 8, including a shorter body by 23 cm and a shorter wheelbase by 6 cm, and lacks features like the A-pillar smart facial recognition camera and passenger seat massage [4] - The price difference between Gaoshan 7 and Gaoshan 8 is 24,000 yuan, which can be reduced to 14,000 yuan if optional features are added to Gaoshan 7 [4] Customer Preferences and Behavior - Most customers comparing Gaoshan 7 are also considering SUVs, with some looking at models like Tank 400 and BYD Han [9] - Customer feedback indicates dissatisfaction with the pricing of Gaoshan 7 and the absence of optional features like the passenger seat massage [13] Sales and Promotions - Current promotional offers include a cash discount of 3,000 yuan and trade-in incentives of 12,000 yuan for all Great Wall brands [6] - A financing option called "Loan 5, Pay 2" is available, offering a 2.99% annual interest rate with the first two years interest-free [8] Customer Complaints - Major complaints from customers focus on the high price of Gaoshan 7 and the lack of optional features that are available in Gaoshan 8 [13] - There are also issues regarding the availability of purchase subsidies, particularly for customers outside of Shaanxi province [14]

Sales Performance - The dealership sells approximately 14 batches of cars daily, with 3 out of 10 customers specifically interested in the new Sagitar L model [1] - Last month, the dealership sold 86 cars, with only 7 being Sagitar L, and currently has 5 units in stock, all in the elite version [1] Customer Demographics - The target demographic for the Sagitar L is younger individuals who prioritize aesthetics and technology in their vehicles [2] - Customers are willing to pay a higher price for the new model, with one customer opting for the Sagitar L over the older model despite a price difference of around 20,000 yuan [2] Competitive Analysis - The main competitors for the Sagitar L are the Lingdu and Civic, but customers are also considering a wider range of vehicles, including both traditional and electric options [3] - One customer initially interested in the old Sagitar switched to the new model after seeing it, while another customer ultimately chose the Mondeo due to its lower price [5][6] Configuration and Purchase Preferences - The most popular configuration is the Sagitar L elite version, with 80% of sales being white cars [7] - The dealership offers a financing plan with a total interest of 15% and a rebate of 5% [8] - The Sagitar L is priced at 125,900 yuan, with a net price of 121,900 yuan after discounts, and customers appreciate this pricing model despite some being hesitant to purchase [9] Customer Feedback - Feedback on the new Sagitar L has been limited, with some customers mentioning the hidden door handles as less user-friendly compared to traditional ones [11] - Younger customers generally appreciate the design changes but feel the price is relatively high, impacting perceived value [11] Maintenance Costs - Regular maintenance costs are outlined as 298 yuan for oil, 50 yuan for the filter, and 160 yuan for labor, totaling 508 yuan [12] - The recommended maintenance intervals are 5,000 kilometers for non-synthetic oil and 10,000 kilometers for synthetic oil [12] Market Considerations - Many customers are inquiring about last-minute subsidies, but the dealership cannot guarantee success in securing these [13]

Core Viewpoint - The article discusses the brands expected to experience the fastest sales growth in the coming year, focusing on year-on-year comparisons rather than overall sales volume [2]. Group 1: Brand Performance Predictions - BYD is highlighted for its impressive overseas market expansion and the successful launch of its popular model, the Titanium 7, with new technologies expected to enhance market performance next year [4]. - Geely is noted for its stable performance in the fuel vehicle market and successful low-price strategies, particularly with the Galaxy model, which has become a bestseller [4]. - Xiaomi's automotive division is recognized for its strong sales in October and a robust order pool, with expectations for increased sales driven by capacity improvements and new model releases [5]. Group 2: Growth Rate Estimates - Xiaomi is projected to have a significant growth rate, with Goldman Sachs predicting sales of 655,000 units by 2026, representing an approximate growth rate of 87% from a 2025 estimate of 350,000 units [6]. - Other brands like NIO and Li Auto are also expected to rebound quickly, with predictions of substantial growth based on low initial sales bases [8]. - The article mentions that new entrants like Leap Motor could see explosive growth, with estimates suggesting a potential increase of over 2000% in sales [10]. Group 3: Market Dynamics - The article emphasizes that the competitive landscape is shifting, with brands like Xiaomi and Geely employing various strategies to capture market share from established players like BYD [7]. - The rise of A0-level electric vehicles is noted as a significant trend, indicating a complete replacement of fuel vehicles in certain segments [10]. - The importance of product definition and marketing capabilities is highlighted, particularly for Xiaomi, which is expected to leverage its strong brand presence to drive sales growth [10].

Core Insights - The article discusses the sales performance and customer demographics of the Galaxy M9, highlighting the challenges faced in vehicle availability and customer preferences [2][10]. Sales Performance - In a third-tier city, the dealership receives about 20 customer groups daily, with 25% specifically interested in the Galaxy M9. Last month, the dealership delivered 71 vehicles, of which only 7 were M9s, attributed to limited stock and an average waiting time of 45 days from order to delivery [2][3]. - The dealership currently has only 2 vehicles in stock, with the rest being test drive and display models [3]. Customer Demographics - The primary buyers of the M9 are males aged 30 to 55, typically from families of four or five. Many customers are small business owners or management personnel, with 70% trading in older vehicles [4][10]. - Customers who ultimately chose other vehicles often cited two main reasons: the desire to avoid waiting and a preference for the Huawei brand [7]. Competitive Landscape - The most compared models include the Deep Blue S09, AITO M7, and M8, with 60% of customers having considered the Deep Blue S09 [6]. - Customers who initially showed interest in the M9 but switched to other brands often did so due to long wait times or additional costs associated with desired features [8][10]. Customer Preferences - The most popular configurations are the mid-range 230km two-wheel drive Exploration version and the top-range 210km four-wheel drive Navigation version, together accounting for over 80% of sales. Black is the most popular color [16]. - The mid-range 230km two-wheel drive Intelligent Navigation version is the least popular due to the absence of features like a heads-up display and rear seat entertainment [16]. Customer Feedback - Customers have expressed concerns about the reliance on the central touchscreen for many functions, which can be challenging for older users [18][19]. - The estimated maintenance cost for the M9 is around 650 yuan, with a service interval of one year or 10,000 kilometers [21]. Promotions and Financing - The manufacturer offers a super trade-in policy, allowing customers to receive a 10,000 yuan subsidy without needing to own a vehicle, effectively acting as a price reduction [12]. - Financing options include a three-year, 120,000 yuan interest-free loan, which is the most popular choice among customers [14]. Special Offers - Certain professions, such as teachers and firefighters, can benefit from a 2,000 yuan customer subsidy. The installation of electric running boards, initially set to be discontinued, continues to be offered [22].

Sales Performance - The sales of the H5 model have improved significantly, with current sales reaching over 40 units, largely driven by the launch of the Xiangjie S9T and Shangjie H5 models, with the Shangjie H5 accounting for 40% of total sales [1][2]. Customer Demographics - The typical customer profile for the H5 model is predominantly aged between 35-55 years, contrary to the manufacturer's data suggesting a younger demographic of 25-35 years [4][5]. - Recently, there has been an increase in customers aged 45-55, with diverse professions represented among buyers [5]. Purchase Motivations - Customers are primarily motivated to purchase the Shangjie H5 for two reasons: the backing of the Huawei brand and the competitive pricing within the Hongmeng Intelligent Driving series [9]. - The most popular configurations sold are the range-extended versions, specifically the Pro and Max models, priced at ¥159,800 and ¥179,800 respectively [2][16]. Competitive Landscape - The H5 model is frequently compared with various competitors, including BYD's Hai Si 06, Song series, Leap Motor C11 and C16, and Deep Blue S07, indicating a broad competitive field [12]. - Reasons for choosing competitors like Leap Motor include longer range for range-extended versions and flexible seating options [12][13]. Customer Feedback - Common complaints from customers include the driving quality of the chassis not meeting expectations, insufficient electric range for the range-extended version, and a desire for more visible branding from Huawei [19]. - The first maintenance for the range-extended version is required every 6 months or 5,000 kilometers, with regular maintenance costs around ¥500 [21]. Financial Options - The most common financing option is a 5-year low-interest plan, with a cash discount of ¥3,000 available at the dealership [11][17]. - The financial breakdown for the H5 Max model includes a loan amount of ¥150,000, with monthly payments around ¥2,811 [17]. Customer Incentives - There is a current promotion offering a ¥5,000 subsidy for trade-ins or additional purchases within the Hongmeng Intelligent Driving brand [26].

Sales Performance - The dealership has a stable customer flow of approximately 600 groups per month, averaging 20 groups per day, with Q6L e-tron sales at 2 units last month out of a total of 112 units sold [1] - The commission structure for the Q6L e-tron is the highest among new cars, totaling 3,000 per unit, compared to only 500 for popular models like A6L and Q5L [1] Vehicle Availability and Options - There are currently 5 units available, including 3 Launch Edition and 2 Long Range versions, in 5 different colors: Jasmine White, Legend Black, Hunter Gray, Magnetic Gray, and Flowing Purple [2] Customer Demographics - Customers interested in the Q6L e-tron fall into two categories: existing or former Audi owners who trust the brand and are open to electric vehicles, and potential buyers exploring various options [4][10] - A notable customer example includes an individual who previously owned multiple Audi models and expressed interest in the Q6L e-tron after a test drive [4] Purchase Behavior - The majority of customers prefer full payment, with 4 out of 5 orders being cash purchases, despite financing options being available [15] - The dealership promotes a financing plan of 50% down payment with 0% interest over 18 months, but many customers still opt for full payment [15] Market Competition - The Q6L e-tron faces competition from various popular models, including Model Y, Li Auto L7/L8, NIO ES6, and Xiaomi Yu7, with customers often comparing these options [10] - The vehicle's delayed launch has resulted in a competitive landscape with many overlapping price points and strong marketing from rivals [20] Customer Feedback - Some customers have expressed dissatisfaction with the vehicle's features, such as the requirement for navigation to activate NOA and occasional misoperations [20] - The first maintenance service is free, but regular maintenance costs are currently unknown [20] Promotions and Incentives - Female car buyers can receive an additional 15,000 points through the Audi app, which can be used for purchases or exchanges in the marketplace [22] Sales Strategy - The dealership operates under a direct sales model, with fixed discounts and benefits set by the manufacturer, prohibiting additional dealer incentives [8] - The manufacturer has extended the price guarantee until the end of 2026, ensuring customers are compensated for any price drops [9]

Group 1 - The article highlights that the "Car Fans" practitioner community is the largest in China, with 14 fully populated groups and nearly 10,000 members [1] - There is currently availability in the 15th group, open to all automotive practitioners including those in frontline, R&D, and supply chain roles [1] - The community facilitates peer communication, topic discussions, expert sharing, and job opportunities, with some information to be shared exclusively within the groups in the future [1]