零跑B10：上市后连收20单，提车排队一个月起步

Core Viewpoint - The article discusses the recent popularity and sales performance of the Leapmotor B10, highlighting its appeal among a diverse customer base and the challenges faced in meeting demand [2][3][4]. Sales Performance - The Leapmotor B10 has seen significant interest, with 40% of customers visiting the store specifically for this model, resulting in 20 orders out of 32 cars sold since its launch on April 10 [2]. - The dealership is currently facing inventory issues, with only one test drive vehicle available and delivery times extending to mid-next month [2]. Customer Demographics - The customer base for the B10 is varied, including recent graduates and individuals in their 40s, primarily from private sectors or factories, with 90% being first-time car buyers [3]. Competitive Analysis - The B10 is primarily compared to models such as BYD Yuan PLUS and Changan Deep Blue S05, with 50% of customers considering the BYD model [4]. - Customers who ultimately chose the B10 cited its attractive design, 510 km range, and competitive pricing as key factors [4]. Purchase Experience - Customers have expressed frustration with long wait times for vehicle delivery, particularly during peak periods like the May Day holiday [7]. - The B10's pricing strategy includes a pre-launch discount of ¥2000 for early orders, along with additional incentives such as free accessories [11]. Financing Options - Two financing options are available: a manufacturer-subsidized loan with a maximum benefit of ¥5000 or a more flexible bank loan option [13]. - A sample financial breakdown shows a total cost of ¥109,800 for the B10, with a monthly payment of approximately ¥2041 under a 60-month loan [14]. Configuration Preferences - The most popular configuration is the mid-range 510悦享版, accounting for 9 out of 20 orders, while the lower-end model is less favored due to minimal price difference and reduced features [15]. Customer Feedback - Some customers have reported minor issues, such as the automatic parking system failing to recognize parking spaces initially [17]. - Routine maintenance costs are low, averaging around ¥100 per service, with intervals set at one year or 10,000 km [19]. Purchase Incentives - Customers who placed orders before April 10 and later canceled can still benefit from the ¥2000 discount if they reapply [20]. - Buyers before May 31 are eligible for a lifetime warranty on the vehicle, which is a significant selling point [20].