阿维塔风阻事件影响销量了吗？5位阿维塔小伙伴一起聊聊

Core Viewpoint - The recent wind resistance incident involving Avita has generated significant attention, leading to a lawsuit with a compensation claim of 10 million, which is the highest in China. The incident has directly impacted sales, prompting insights from sales personnel and customers regarding its effects on Avita's market performance [1]. Sales Insights - Among five customers interviewed, four were existing customers and only one was new. Existing customers expressed concerns about brand development, while new customers learned about the incident through social media and were skeptical about potential deception. The wind tunnel test received a score of 6, with criticisms directed at the lengthy live broadcast [3]. - A second group of customers noted that new customers rarely mentioned the incident, focusing instead on the vehicle's appearance and features. They rated the wind tunnel test higher, at 8-9, appreciating the clarity of the manufacturer's explanations [5]. - A third group observed an increase in foot traffic, with two customers mentioning the incident. They felt that the exposure had a positive impact on sales, with one customer believing that Avita must take legal action to maintain credibility [7]. - A regional manager indicated that the incident did not significantly affect sales during the recent holiday period, as customers were more concerned with the vehicle's aesthetics than the wind resistance issue [10]. - A store manager reported that only two customers mentioned the incident, viewing it as a publicity stunt. Customers prioritized design, safety, and intelligent driving features over wind resistance concerns, and the wind tunnel test was rated highly for its professionalism [16]. Customer Sentiment - Customers generally displayed indifference towards the wind resistance issue, focusing instead on the vehicle's design and performance. Many believed that even if there were inaccuracies, they were not severe enough to deter their interest in the brand [11][12]. - The overall sentiment among customers was that the incident resembled a trending topic rather than a serious concern, with many expressing a desire for the manufacturer to address the situation more assertively [16].