XIAOMI(HK:01810) 21世纪经济报道·2025-05-21 10:56Core Viewpoint - Xiaomi's YU7 electric SUV is generating significant pre-launch excitement, with reports of scalpers charging high fees for priority access to the vehicle, indicating strong market demand and potential sales success [2][9][18]. Group 1: Product Launch and Features - Xiaomi YU7 is set to be unveiled on May 22, 2023, by CEO Lei Jun, who emphasizes its unique appeal as a luxury high-performance SUV [1][5]. - The YU7 features a new "Gem Green" color inspired by Colombian emeralds, showcasing a dual-layer paint technique that enhances its aesthetic appeal [6]. - The vehicle dimensions are 4999 mm in length, 1996 mm in width, and 1608 mm in height, with a wheelbase of 3000 mm, categorizing it as a mid-to-large SUV [8]. - The YU7 offers both single and dual motor configurations, with the dual motor version achieving a combined power of 508 kW (691 horsepower) and a top speed of 253 km/h [8]. Group 2: Market Demand and Scalping - There is a notable presence of scalpers online, with prices for priority access to the YU7 reaching up to 12,000 yuan, indicating high demand even before the official launch [2][9]. - Reports suggest that scalpers claim to have internal access to purchase slots, with some offering services to expedite the buying process through software [12][16]. - Xiaomi's sales team has publicly denounced these scalpers, warning potential buyers of the risks involved and asserting that all purchases should be made through official channels [18][19]. Group 3: Sales Performance and Market Position - Xiaomi's automotive sales have seen a decline over three consecutive weeks, with reported sales of 7,000, 5,700, and 5,200 units in the respective weeks [22]. - The YU7 is viewed as a critical model for Xiaomi to expand its market presence, with analysts suggesting it could challenge the dominance of Tesla's Model Y in the electric SUV segment [22]. - The domestic market for B-class and above electric SUVs is currently led by the Model Y, which sold 556,700 units out of a total of 1.66 million units in 2024 [22].