再牵手孟羽童，董明珠缺的不是流量

Core Viewpoint - The collaboration between Gree and Meng Yutong may generate temporary buzz, but the fundamental issues lie in Gree's unclear strategy and lack of innovation, rather than a deficiency in traffic [1][4]. Group 1: Recent Developments - On May 20, Gree's chairman, Dong Mingzhu, and Meng Yutong, previously labeled as Dong's "successor," reunited on social media, indicating a potential reconciliation after Meng's departure from Gree two years ago [2]. - Meng Yutong shared a message from Dong Mingzhu, and Gree's official account welcomed her back, hinting at a business motive behind their public interaction [2]. Group 2: Financial Performance - Gree's revenue has stagnated, with a reported 7.31% year-on-year decline in 2024, marking the first negative growth in four years, while competitors like Midea and Haier continue to show positive growth [2][3]. Group 3: Challenges and Market Position - The partnership with Meng Yutong may create short-term sales boosts through live streaming, but Gree's long-term success depends on aligning its products and sales channels, not merely on generating traffic [3][4]. - Gree's reliance on Dong Mingzhu's personal brand and traditional marketing strategies has hindered its appeal to younger consumers, contrasting with competitors like Midea and Xiaomi, which focus on minimalist design and smart home ecosystems [4]. Group 4: Strategic Reflection - The collaboration with Meng Yutong may not yield positive results if Dong Mingzhu's views do not evolve, as her past statements have often conflicted with the values of younger demographics [4]. - The company must prioritize product strength and business model restructuring over mere traffic generation to avoid falling behind in the market [4].