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外国“水果贵族”,集体沦为中国土特产
东京烘焙职业人·2025-05-22 09:36

Core Viewpoint - The article discusses the decline of high-end fruit retailers like Baiguoyuan, highlighting the significant drop in prices of premium fruits in China due to increased supply and changing consumer behavior [4][6][24]. Group 1: Market Dynamics - Baiguoyuan, once a leader in high-end fruit retail, is facing challenges with nearly 1,000 store closures and its first net loss in five years [4][6]. - The price of blueberries has plummeted to around 60 yuan per kilogram, marking the lowest price in a decade due to a surge in supply [8][10]. - China has become the world's largest blueberry producer, with planting areas increasing by over 44% since 2020 [10]. Group 2: Consumer Behavior - Chinese consumers have shown a willingness to pay high prices for premium fruits, but this trend is shifting as they seek more affordable options [12][14]. - The article notes that high-end fruits like Chilean cherries and Malaysian durians have seen their prices drop significantly as domestic production increases [41]. Group 3: Supply Chain and Technology - The rise in domestic fruit production is attributed to advancements in agricultural technology, including improved cultivation techniques and the introduction of high-yield varieties [31][35]. - Efficient business models, such as direct sourcing from farms, have become popular to reduce costs and improve freshness [40]. Group 4: Quality Concerns - There are concerns about the quality of high-end fruits as production increases, with reports of lower taste satisfaction among consumers [44][48]. - The lack of standardized management practices in fruit cultivation has led to quality degradation, highlighting the need for better agricultural practices [53][58]. Group 5: Future Outlook - For China to transition from a fruit-producing country to a fruit powerhouse, maintaining quality is crucial [59][60]. - The article emphasizes that local specialties must also be refined to compete with imported fruits effectively [61].