新获近亿元融资，RED CHAMBER朱栈重构“纯净美妆”叙事

Core Viewpoint - The article highlights the rise of the Chinese clean beauty brand RED CHAMBER, which has successfully navigated the challenges faced by international clean beauty brands in the market, showcasing its unique strategies and strong performance in the industry [2][3][16]. Financing and Growth - In May 2025, RED CHAMBER announced nearly 100 million RMB in Series A and A+ financing, marking the largest single financing for a Chinese beauty brand in 2025 [2]. - The brand has completed three rounds of financing since its establishment in 2020, with significant investments aimed at product development and market expansion [4][5]. - The latest round of financing focuses on enhancing research capabilities, including the establishment of a digital testing system for makeup efficacy and skin microbiome research [5][14]. Product Innovation and Market Positioning - RED CHAMBER has positioned itself as the first sustainable clean beauty brand in China, addressing key industry pain points such as ingredient safety and proven efficacy [4][11]. - The brand's star product, a multi-use balm, has achieved over 200,000 monthly sales on Tmall, indicating strong consumer demand and market presence [5][12]. - The brand's commitment to research and development has led to innovative product designs that combine multiple functions, catering to the growing consumer trend for efficiency and safety in beauty products [12][18]. Industry Standards and Consumer Trends - RED CHAMBER is a pioneer in establishing clean beauty standards in China, collaborating with industry associations to create guidelines for product development and quality standards [14][22]. - A report indicates that over 65% of consumers are inclined to choose environmentally friendly brands, with a growing preference for clean and natural products [16]. - The brand's approach to localizing its clean beauty narrative reflects a deep understanding of Chinese consumer needs, balancing safety and efficacy [18][21]. Future Outlook - The clean beauty market is expected to grow significantly, with projections indicating a rise in the global natural beauty and cosmetics market value to $59 billion by 2031 [16]. - RED CHAMBER's focus on sustainable practices and technological advancements positions it well for future growth in the evolving beauty landscape [21][22].