Counterpoint Research·2025-05-22 09:41Core Insights - The global smartphone market saw a 3% year-on-year revenue growth in Q1 2025, driven primarily by Apple, vivo, and non-top five brands [2][3] - The average selling price (ASP) increased by 1% to $364, marking the highest Q1 record, attributed to a continued trend towards high-end devices [3] Regional Market Performance - China: Smartphone sales increased by 2.5% year-on-year in Q1 2025, supported by government subsidies [7] - United States: Smartphone sales revenue declined by 2% year-on-year, primarily due to weakness in the high-end market, where sales dropped by 4% [15] - India: Smartphone shipments decreased by 7% year-on-year, but Apple achieved a 29% growth, marking its highest Q1 shipment record in India [19][20] - Vietnam: Smartphone shipments fell by 5% year-on-year, with Apple experiencing a 37% increase in shipments, maintaining a strong market presence [24] Brand Performance - Among the top five smartphone brands, only Apple and vivo reported revenue growth [3] - Huawei led the market with a 28.5% year-on-year revenue increase, achieving its highest market share since 2021 [14] - Xiaomi also saw double-digit growth, benefiting from a broader product range and government subsidies [14]