两个85后霸总组CP，一年干出555亿

Core Viewpoint - The article discusses the rapid growth and competitive dynamics of snack retail brands "Zhao Yiming Snacks" and "Snacks Are Busy," highlighting their recent merger and the implications for the snack retail market in China, particularly in county-level cities [6][39]. Group 1: Company Overview - "Zhao Yiming Snacks" and "Snacks Are Busy" are two emerging snack retail brands that have gained popularity in county-level cities, with a significant increase in store openings [6][39]. - The brands are led by two 85-year-old CEOs, Zhao Ding and Yan Zhou, who have transformed their businesses from traditional snack shops to modern retail chains [7][20]. Group 2: Business Growth and Strategy - "Zhao Yiming Snacks" was founded in 2019 and quickly expanded from 84 stores in 2022 to over 2,500 stores [31]. - "Snacks Are Busy" has over 4,000 stores as of October 2023, supported by significant funding from investors [30][31]. - Both brands focus on low-cost snack offerings, with prices averaging 7%-40% lower than traditional supermarkets [36]. Group 3: Market Dynamics - The merger of "Zhao Yiming Snacks" and "Snacks Are Busy" into "Ming Ming Very Busy" aims to reduce internal competition and enhance market presence [37][39]. - The combined entity is expected to leverage their strengths in different market segments, with "Snacks Are Busy" focusing on acquisitions and "Zhao Yiming Snacks" on expanding in lower-tier cities [39]. Group 4: Consumer Behavior and Market Trends - The snack retail market is witnessing a shift in consumer preferences, with a high repurchase rate of 75% for members of "Ming Ming Very Busy," indicating strong customer loyalty [41]. - The article suggests that the demand for snacks may surpass that of beverages like milk tea, reflecting changing consumer habits in county-level markets [44]. Group 5: Financial Performance - "Ming Ming Very Busy" reported retail sales of 55.5 billion yuan in 2024, with over 1.6 billion transactions [47]. - The company is positioned as a leading player in the snack retail sector, with plans for further expansion following its recent IPO application [48][49].