Core Viewpoint - Porsche is adjusting its electric vehicle (EV) strategy due to slowing demand in the luxury car segment, indicating that the ambitious goal of launching over 80% electric sports cars by 2030 may not be realistic given current market trends [3][5][7]. Group 1: Strategic Adjustments - The company plans to balance its production strategy between fuel vehicles, hybrid vehicles, and electric sports cars, acknowledging that the transition to electric vehicles may take longer than initially expected [3][7]. - Porsche's strategic shift is expected to result in an additional loss of €1.3 billion in the fiscal year 2025, alongside a plan to cut approximately 3,900 jobs by 2029 [7][9]. - The CEO highlighted the need for a flexible approach to production in response to market developments, emphasizing that the company is currently restructuring around a target of 250,000 units per year [5][9]. Group 2: Market Challenges - Porsche's first-quarter 2025 revenue was €8.86 billion, a 1.7% year-over-year decline, with a significant drop in sales profit by 40.6% to €760 million [9]. - The company faced a 42% decline in deliveries in the Chinese market, which is its largest market, while European markets also saw declines of 10% and 34% [9][11]. - The CEO acknowledged the challenges posed by tariffs in the U.S. and a significant downturn in the Chinese market, describing the current situation as a "fierce storm" [11][28]. Group 3: Product Development - Porsche is expanding its product line to include more models equipped with fuel and plug-in hybrid systems alongside electric models, with plans for a new SUV series expected to launch by the end of the decade [16][18]. - The electric versions of the 718 models have faced delays, now expected to launch in 2027 due to supply chain issues with high-performance batteries [20][22]. - The Cayenne series will see both fuel and electric versions available, with the electric version set to launch later this year [18][24]. Group 4: Leadership and Governance - The dual role of the CEO, managing both Porsche and its parent company Volkswagen, has come under scrutiny from investors, who are concerned about the impact on independent management [26][28]. - Investors are urging the CEO to focus on one company amid pressures from declining stock prices and challenges in key markets [28].
保时捷变招,大力发展混动车型而非纯电动汽车
汽车商业评论·2025-05-22 13:23