2025年中国两轮电动车行业研究报告

Core Insights - The two-wheeled electric vehicle industry in China is undergoing technological upgrades and market restructuring driven by the new national standard GB 17761-2024, which raises safety standards and promotes smart and high-end development [1][7]. Market Status - The industry is expected to sell approximately 50 million units in 2024, experiencing a temporary decline due to the full implementation of the new standard and changing consumer demands. However, sales are projected to rebound to 52 million units in 2025, supported by policy benefits and trade-in subsidies, although growth will be limited by a trend of consumer downgrading [2][15]. Brand Competition - The market is segmented by price, with traditional brands like Yadea and Aima dominating the sub-4000 yuan segment, while Ninebot leads the high-end market above 4000 yuan, achieving over 600,000 units sold and maintaining the top position for two consecutive years [3][8]. - In the smart electric vehicle segment, Ninebot ranks first in sales due to its comprehensive smart features, followed by Yadea and Aima, with brands like Niu and Green Source in the third tier [3][10]. - As of April 2025, Ninebot has a market capitalization of 42.9 billion yuan, leading the industry, followed closely by Yadea at 42.19 billion yuan, indicating increased market concentration [3][12]. Industry Chain - Lithium batteries are rapidly replacing lead-acid batteries due to their higher energy density, while sodium-ion battery technology is still in the process of industrialization [4][17]. - The industry is adopting a "software-defined hardware + data-driven services" model, with leading companies utilizing IoT, 5G, and Beidou technologies to enhance vehicle systems and expand into entertainment scenarios [4][20]. User Insights - The younger demographic is driving the demand for smart features that extend into "pan-entertainment," with core demands focusing on safety assistance, range management, and personalization, although smart entertainment systems remain non-essential in the short term [5][41]. Trend Outlook - The industry will continue to evolve around safety upgrades, smart integration, and battery technology innovation, with policy drivers and user demands converging to push the market towards high-quality and differentiated products [6][61]. New National Standard Impact Analysis - The new national standard accelerates technological upgrades and industry reshuffling, pushing the market towards high-quality products and reshaping competitive dynamics. The standard's requirements for communication and material usage are leading to the phasing out of older products and prompting significant upgrades in safety and environmental standards [7][8]. Consumption Channel Analysis - The sales channels for two-wheeled electric vehicles are diversifying, with a shift from traditional offline models to a multi-channel approach that includes online platforms and social media, enhancing user experience from pre-purchase to after-sales service [32][67].