耐克决定在美国涨价

Core Viewpoint - Nike plans to increase product prices in the U.S. starting in early June, with expected price hikes ranging from $2 to $10 [1][4]. Group 1: Price Increase Details - The price increase will coincide with the start of Nike's next fiscal year, which ends on May 31 [2]. - Nike's price adjustments will vary by product category, with shoes priced between $100 and $150 seeing a $5 increase, while shoes over $150 may increase by $10. Certain products, such as Jordan brand apparel, children's shoes, and shoes priced below $100, will not be affected [4]. - Nike has informed retail partners about the price increase, which will affect wholesale prices starting in July [4]. Group 2: Financial Performance and Market Impact - In March, Nike reported a revenue of $11.269 billion for the third quarter of fiscal year 2025, a 9% year-over-year decline. The fourth quarter is expected to see a further decline in revenue and a gross margin compression of 400-500 basis points [5]. - The decline in performance is attributed to accelerated clearance of outdated inventory, reduced supply of classic styles, and the impact of tariff policies [5]. - Nike's stock price dropped 14% on the day the "reciprocal tariff" policy was announced, resulting in a market capitalization loss of over $13.8 billion [3]. Group 3: Supply Chain and Strategic Adjustments - Approximately 50% of Nike's footwear is produced in Vietnam, 27% in Indonesia, and 18% in China, making the company vulnerable to rising costs from overseas sourcing [3]. - Nike is expanding its sales channels by resuming direct sales on Amazon, which it had previously halted due to concerns over counterfeit products [5]. - A report by McKinsey & Company indicated that 84% of sports goods executives are worried about the geopolitical environment's impact on their businesses, particularly regarding pricing and supply chain management [5].