Core Viewpoint - Changan Automobile has officially launched its first overseas new energy vehicle factory in Thailand, marking a significant step in its global expansion strategy and aiming to penetrate larger international markets [4][5][6]. Group 1: Factory Launch and Production Capacity - The Changan factory in Rayong, Thailand, has commenced production, with an initial capacity of 100,000 vehicles per year, set to expand to 200,000 vehicles annually [4]. - The total investment for the factory is approximately 10 billion Thai Baht (around 2.16 billion RMB), with plans to produce models from Changan, Deep Blue, and Avita brands [4][6]. Group 2: Market Expansion Strategy - Changan aims to transition from merely exporting products to establishing a full industrial presence abroad, targeting markets in Southeast Asia, Central and South America, the Middle East, and Europe [5][6]. - The company has already established a sales network in the Middle East and Africa since 1994, with cumulative sales exceeding 400,000 vehicles in that region [5]. Group 3: Future Plans and Goals - Changan plans to introduce 12 new energy vehicle models to the Southeast Asian market over the next three years and establish a parts warehouse in Thailand to serve as a right-hand drive parts center [4][8]. - The company's long-term goal is to achieve global sales of over 5 million vehicles by 2030, with overseas sales targeted at 1.5 million vehicles [8].
36氪精选:长安泰国工厂投产,未来3年12款车型落地东南亚|最前线