东方证券十年公益之路:守护文化遗产,培育艺术之苗

Core Viewpoint - The article highlights the achievements and ongoing commitment of Dongfang Securities in the field of public welfare over the past ten years, particularly focusing on cultural heritage preservation and children's art education through the "Xiyu Zhi Mei | Dunhuang" project and the establishment of art classrooms in rural areas [1][4][13]. Group 1: Cultural Heritage Preservation - Dongfang Securities established the Shanghai Dongfang Securities Xindeyi Zhang Public Welfare Foundation in 2015, focusing on the protection and promotion of cultural heritage [2]. - The "Xiyu Zhi Mei | Dunhuang" project, initiated in 2016, aims to present Dunhuang culture to the public through various creative perspectives and has produced significant results over five seasons [7]. - The project has highlighted various aspects of Dunhuang culture, including the portrayal of Xuanzang, the focus on copyists, and the recognition of researchers, showcasing the spirit of resilience and cultural richness [7][10]. Group 2: Children's Art Education - Since 2017, the foundation has launched the "Xindeyi Zhang Art Classroom" project, which aims to provide cultural and artistic education to rural children through the establishment and renovation of art classrooms [9][12]. - The project has reached over 3,000 students across 14 rural primary schools, offering hundreds of engaging courses and various activities to foster cultural confidence and artistic appreciation [12][13]. - The foundation has also initiated a series of cultural protection activities related to intangible cultural heritage, such as the "Encountering Shadow Play" project, to promote traditional arts among children [12]. Group 3: Future Directions - The foundation plans to continue its collaboration with the Dunhuang Research Institute, focusing on the application of Dunhuang art in contemporary life and the intergenerational transmission of culture [8]. - The next decade is anticipated to bring new chapters in the foundation's efforts to connect love and beauty through cultural initiatives [14].