美团即时零售卷向国际市场

Core Viewpoint - Meituan is expanding its overseas operations with the launch of its grocery retail brand Keemart in Saudi Arabia, aiming to tap into the growing demand in the Middle East market [1][2][3] Group 1: Business Expansion - Keemart, a version of Meituan's Xiaoxiang Supermarket, started operations in Riyadh, Saudi Arabia, in early May [1] - The company plans to cover 80% of Saudi Arabia by July 2023, with a goal of reaching every city by the end of 2025 [3] - Meituan's international business vice president, Qiu Guangyu, predicts a 20% annual growth rate for the Saudi food delivery market, driven by a young population and urbanization [2] Group 2: Strategic Focus - Meituan's CEO Wang Xing emphasized three strategic directions for the company's second decade: grocery retail, internationalization, and technology, aligning with the launch of Keemart [1][4] - The company is leveraging its existing delivery network and operational experience from its previous venture, Keeta, which has captured 10% of the Saudi market share [2][3] Group 3: Competitive Landscape - The entry of Keemart into the Saudi market is seen as a response to the competitive pressure from other Chinese companies, such as Dingdong Maicai, which has also considered entering the region [5][6] - Keeta's aggressive pricing strategy has posed challenges to established local brands, but it also raises concerns about sustainability due to high delivery costs [4][5] Group 4: Future Prospects - Meituan is not only focusing on food delivery but also on integrating drone delivery services, having received operational qualifications in the UAE [3] - The company plans to invest $1 billion in Brazil over the next five years, indicating a broader international strategy beyond the Middle East [6]