中金《秒懂研报》 | 智能驾驶：引领出行变革的新时代

Group 1: Core Viewpoints - The article discusses the rapid development and potential of intelligent driving technology, highlighting its transformative impact on urban mobility and the automotive industry [1][2][3]. Group 2: Technology Engine Behind Intelligent Driving - The end-to-end architecture is a significant innovation in intelligent driving, reducing data annotation difficulty and optimizing data processing through unique algorithms, which enhances vehicle responsiveness to road conditions [2][3]. - The introduction of visual language models and cloud models improves the system's ability to handle complex scenarios, akin to equipping vehicles with sharper "eyes" [3]. Group 3: Current Development of Intelligent Driving - The high-speed Navigation on Autopilot (NOA) feature is expected to be scaled up in 2024, becoming a standard for intelligent driving vehicles priced above 200,000 yuan [5]. - The penetration rate of urban NOA is projected to reach 6.5% in 2024, driven by increased consumer acceptance and reduced costs, expanding its availability to more consumers [7]. Group 4: Business Model of Intelligent Driving - The L2++ intelligent driving software faces challenges in charging fees due to low consumer willingness to pay, leading most automakers to standardize systems to accumulate users and data [11]. - Some leading automakers are exploring buyout or subscription payment models, with promotional activities to attract customers [11][12]. Group 5: Benefits of Urban NOA - Urban NOA is expected to drive sales of high-configured, high-margin models, as consumers are likely to prefer higher-end vehicles once the technology gains market acceptance [13][14]. - The overlap in technology requirements between Robotaxi and urban NOA is anticipated to enhance intelligent driving system capabilities, potentially leading to a shift towards mobility services by 2025 [15]. Group 6: Globalization of Intelligent Driving Industry - China's late start in intelligent driving is countered by rapid development, with domestic companies gaining advantages in technology and production experience, positioning them favorably in the global market [16]. - Collaborations between joint venture automakers and domestic intelligent driving companies are expected to facilitate access to international projects and opportunities for global expansion [16][17].