阿嬷手作创始人：一路走来都被人说傻，做别人舍弃的事丨晚点周末

Core Viewpoint - The article highlights the unique approach of "阿嬷手作" (A-Ma Handmade) in the tea beverage industry, emphasizing its commitment to handmade processes and natural ingredients, contrasting with the industry's trend towards standardization and automation [3][4][5]. Group 1: Brand Philosophy and Strategy - The founder, 邓倩, aims to create a brand that evokes the feeling of home-cooked meals, focusing on quality and authenticity [2][4]. - "阿嬷手作" maintains a slow and deliberate expansion strategy, with only 60 stores opened in seven years, prioritizing location and quality over rapid growth [4][28]. - The brand's commitment to using natural ingredients and handmade processes sets it apart in a market dominated by industrialized production [3][5][29]. Group 2: Product Development and Innovation - The brand's first product, black sugar pearl milk, faced challenges due to its strict ingredient requirements, leading to a focus on clean and additive-free recipes [5][6][7]. - "阿嬷手作" emphasizes the importance of sensory experience in product development, with a focus on achieving the right balance of aroma, texture, and taste [19][20]. - The introduction of innovative products like "米麻薯" (rice mochi) showcases the brand's dedication to quality and creativity, often taking longer to develop than typical market offerings [15][20]. Group 3: Market Position and Consumer Perception - The brand has successfully maintained high sales figures, with monthly revenues exceeding one million yuan, despite industry-wide declines in same-store sales [3][4]. - "阿嬷手作" has gained recognition for its unique brand expression and high-quality products, positioning itself as a long-term player in the tea beverage market [14][29]. - The decision to switch from water buffalo milk to organic milk sparked controversy but reflects the brand's commitment to quality over short-term profits [22][23]. Group 4: Operational Challenges and Management - The complexity of the production process requires more staff and training compared to typical tea beverage shops, increasing operational challenges [28]. - The brand's focus on maintaining a family-like atmosphere among employees aims to enhance customer experience, despite the challenges of managing a larger workforce [28]. - "阿嬷手作" has rejected multiple investment offers to maintain control over its brand and product quality, indicating a strong commitment to its founding principles [6][22].