一周新消费NO.310｜Off&Relax官宣品牌大使蒋欣；星巴克上新两款五月天联名新品

New Product Launches - Weiyi launched a summer limited edition mint-flavored yogurt drink, emphasizing a refreshing taste suitable for meals [3] - Nayuki's Tea introduced a new avocado yogurt smoothie, combining avocado and coconut with yogurt for a rich flavor [5] - Starbucks released two new products in collaboration with Mayday, featuring bergamot and peach flavors in their sparkling Americano [6] - Nestlé announced the launch of the "Absolute Deep Black" tea-coffee series, with two new products containing over 15.6% tea polyphenols and zero sugar, fat, or calories [6] - Wei Yi's new product "撞酸厚乳" is designed for fruit and vegetable drinks, utilizing advanced sterilization and emulsification technology [7] - Suida River introduced a new coffee series that combines coffee with jasmine tea for a unique flavor experience [7] - Kang Shifu launched a new sugar-free green tea, highlighting the use of premium spring-picked green tea leaves [7] Industry Events - RUU Coffee, a brand under Ningji, opened franchise opportunities, aiming to meet consumer demand for coffee in afternoon settings [9] - Al lbirds appointed actress Dong Jie as their brand ambassador, enhancing their market presence [11] - Italian restaurant brand Salia opened its first store in Vietnam, marking a significant expansion in the Asia-Pacific region [12] - Danone's Oikos brand launched its first non-refrigerated protein shake, targeting convenience and functionality [12] - Ziyan Foods established a new restaurant management company in Changsha, expanding its operational capabilities [12] - He Tea upgraded multiple store locations, enhancing the customer experience with a new design concept [13] Investment and Financing Trends - Thai food tech company MUU secured strategic financing to advance precision fermentation technology for plant-based dairy alternatives [15] - Sanquan Foods announced plans to merge with its subsidiary Zhengzhou Fast Kitchen to streamline operations and improve efficiency [16] - Green Tea Group listed on the Hong Kong Stock Exchange with an initial share price of HKD 7.19, but saw a decline in stock value shortly after [16] - Decathlon is considering selling approximately 30% of its Chinese business, with a potential valuation exceeding USD 1 billion [19] - Beyond Meat secured USD 100 million in funding to support its strategic initiatives amid industry challenges [20] - Unilever announced an investment of GBP 80 million to build a state-of-the-art fragrance factory in the UK [20] New Food Products - Dongfang Shuye launched a new product, Chenpi White Tea, featuring a zero-sugar formula [24] - Sweet Lala introduced a summer product, Qingmei Shuangshuang Tub, focusing on fresh ingredients [24] - Hippeas released a new plant-based snack, Cheezy Cheddar Pops, catering to the growing demand for healthier snack options [24] - Renyang Yitou Niu entered the children's dairy market with a new A2 milk product line [25] - Oreo launched a new chocolate pretzel flavor, marking its first foray into sweet and salty combinations [28] Beauty and Personal Care Developments - Sephora announced the introduction of Lady Gaga's Haus Labs brand in the Asia-Pacific region, launching 125 makeup products [29] - De Beers decided to close its lab-grown diamond brand Lightbox, refocusing on natural diamonds [29] - Off&Relax appointed actress Jiang Xin as its brand ambassador, promoting a relaxed lifestyle [32]