Workflow
革新开户流程:提升客户体验,降低成本和风险
Refinitiv路孚特·2025-05-23 09:09

Core Viewpoint - The article emphasizes the importance of a seamless and secure account opening process, highlighting that while customer expectations are for a quick and easy experience, the underlying complexities involve significant costs and risks for companies [1]. Group 1: Account Opening Process - The account opening process is not just about converting potential customers but also reflects the company's values and how these values integrate with customer experience [1]. - Security is a recurring theme throughout the account opening process, affecting every aspect of the interaction [1]. - In 2023, payment fraud is estimated to have caused losses of approximately $48 billion for merchants, with expectations of continued increases by 2025 [1]. Group 2: Strategies to Prevent Fraud - Institutions can implement key strategies to prevent fraud and optimize the account opening experience, including real-time bank account verification and multi-layered authentication [2]. - Behavioral pattern analysis can help identify quality customers while excluding bad actors from the system [2]. - Strict customer due diligence (KYC) and business due diligence (KYB) processes should be combined with behavioral analysis to build a solid trust foundation throughout the customer lifecycle [2]. Group 3: Future Developments - The company is developing AI and machine learning-powered solutions to enhance the efficiency and speed of the account opening process [5]. - By integrating advanced tools into the account opening process, organizations can significantly improve data review efficiency and speed up information processing [5]. - The deployment of these solutions is expected to reduce abandonment rates during customer conversion and enhance the overall onboarding experience for both suppliers and customers [5].