带你抢跑下一轮烘焙上新黄金窗口：年度新品集中爆发！中国烘焙以产品力开启新一轮价值竞争

Core Viewpoint - The 2025 China Bakery New Product Launch Week showcased over 30 new products from more than 20 companies, highlighting a strong industry focus on product-driven innovation and deep interaction among industry players [1][5][107]. Group 1: Event Overview - The event took place from May 19 to May 21, featuring a high-density professional atmosphere with active engagement from attendees [1]. - Over 50 baking brands supported the event online, indicating a broad interest in new product developments [1]. Group 2: Product Highlights - The new products covered various categories, including bread, cakes, and functional breads, reflecting industry changes [5]. - Traditional Chinese ingredients are increasingly integrated into modern baking narratives, with examples like the Garden Bakery's mooncakes featuring local ingredients [6]. - Innovations in texture and flavor combinations were emphasized, with products designed to offer diverse sensory experiences [28]. Group 3: Health and Functionality Trends - The trend towards "healthy baking" is evident, with products focusing on nutritional enhancement rather than just ingredient reduction [51]. - Brands like Ston and Kunyu Mai are leading the way in creating functional baked goods that cater to health-conscious consumers [52]. Group 4: Cross-Industry Integration - The event highlighted the expansion of consumption scenarios, with products designed for afternoon tea and social sharing, moving beyond traditional bread attributes [66]. - Innovative products like coffee-shaped croissants and savory desserts were introduced to attract younger consumers [66]. Group 5: Industrial Standards and Quality - The evolution of industrial standards was showcased by several factory-type enterprises, emphasizing product stability and flavor consistency [90]. - Companies like Zhongbei Egg Tart and Xinmai Foods demonstrated their capabilities in producing high-quality, standardized baked goods suitable for mass distribution [91][92]. Group 6: Industry Insights - The event served as a platform for competition and collaboration among brands, facilitating information exchange and alignment between research, branding, and distribution [107]. - The future of the baking industry will benefit from more dialogue platforms that connect product development with market needs, enhancing consumer engagement [108].