比亚迪：逼我出绝招是吧

Core Viewpoint - A new round of price competition is expected to sweep the Chinese automotive market, initiated by BYD's recent promotional pricing strategy for its main brands, "Dynasty" and "Ocean" [1][4]. Group 1: Promotional Strategy - BYD has launched a "limited-time fixed price" promotion for all 22 of its main models, offering significant discounts [1][3]. - The promotional campaigns for the "Dynasty" and "Ocean" brands differ in structure, with the former focusing on cash discounts and manufacturer subsidies, while the latter includes national subsidies [3][4]. - The promotion period runs from May 23 to June 30, indicating a strategic push to stimulate sales amid competitive pressures [3][4]. Group 2: Market Context - The automotive market has been relatively calm for nearly two months, but BYD's actions are likely to reignite intense price competition [4][18]. - The decision to implement a more visible discount strategy follows a previous "silent" price reduction in April, aimed at countering competitive pressures from other automakers [5][10]. - Competitors like Geely have introduced models that directly challenge BYD's offerings, intensifying the competitive landscape [17][18]. Group 3: Sales Dynamics - Sales representatives from BYD have expressed support for the promotional strategy, as it could attract more potential customers and streamline the sales process [10][19]. - However, there are concerns about the potential negative impact on brand image and customer loyalty due to frequent price changes [10][11]. - The overall market demand for vehicles has shown signs of weakness, necessitating aggressive sales tactics to maintain market share [21][22]. Group 4: Competitive Landscape - The automotive industry is experiencing a shift where competitors are adopting BYD's strategy of enhancing "comprehensive cost-performance" to compete effectively [18][22]. - The current market dynamics suggest that BYD is not the aggressor in this price war but is instead responding to external pressures from rivals [18][22]. - The ongoing competition is expected to continue as long as the supply-demand imbalance persists in the market [22].