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独家丨Temu前置仓投入使用,一大批全托管爆款商品已提前运到美国
雷峰网·2025-05-27 13:15

Core Viewpoint - Temu has implemented a local warehousing strategy in the U.S. to mitigate the impact of regulatory changes, with significant inventory management efforts underway to adapt to market conditions [2][3]. Group 1: Warehousing Strategy - Temu's overseas front warehouse has officially started operations, with a substantial inventory prepared for three months of full custody in the U.S. [2] - Following the implementation of T86 on May 2, Temu ceased direct shipments from China to the U.S., resulting in a one-third reduction in traffic and a 50% decrease in daily GMV, although semi-custody GMV now accounts for 80% [2] - The front warehouse is managed by Temu itself, and its scale remains largely undisclosed, with estimates suggesting significant storage needs based on the top-selling products across thirteen categories [2] Group 2: Operational Adjustments - Temu has introduced upgraded operational models, including the Y2 and X2 modes, to lessen the impact of the full custody closure in the U.S. [3] - The X2 model is being slowly rolled out, offering merchants more favorable pricing and increased traffic, while the Y2 model has seen a decline in daily orders from over 50,000 to around 30,000 [3] - The company is also expanding its recruitment efforts for non-U.S. markets, particularly in Mexico, Australia, and Poland, to enhance its operational capabilities [4]