第一批开零食店的人，赚够千万离场了

Core Viewpoint - The snack retail industry, particularly the bulk snack stores, continues to thrive despite a wave of store closures, with significant revenue growth reported by leading companies in the sector [3][5][6]. Group 1: Industry Growth and Trends - The bulk snack industry is experiencing a "violent rise," with major players like Mingming Hen Mang and Wancheng Group achieving nearly 200% compound annual growth rate in revenue from 2022 to 2024 [3][5]. - In 2022, Mingming Hen Mang reported a profit of 800 million, a year-on-year increase of 284% [3]. - Despite a "transfer wave" in the industry, where many snack stores are closing, new openings are outpacing closures, with 1,400 new stores launched compared to 1,094 closures in the first quarter of this year [5]. Group 2: Business Model and Consumer Behavior - The business model of bulk snack stores relies heavily on low pricing and high SKU variety, attracting consumers with competitive pricing compared to convenience stores [11][12]. - The average transaction volume for Mingming Hen Mang is projected to reach 1.6 billion transactions in 2024, with a high repurchase rate of 75% [12]. - The presence of private label products, which make up a significant portion of inventory, allows stores to maintain low prices and adapt quickly to consumer preferences [11][12]. Group 3: Challenges and Market Dynamics - The industry faces challenges such as high employee turnover and difficulties in hiring competent staff, which can impact store operations [14][16]. - The competitive landscape is intensifying, with many new stores opening in close proximity, leading to price wars and reduced profitability for existing stores [28][30]. - Franchisees are experiencing pressure from brand owners to lower prices and increase inventory diversity, which can strain their profitability [29][30]. Group 4: Market Segmentation and Location Strategy - The trend indicates a shift towards rural and lower-tier cities for snack store openings, where operational costs are lower and consumer spending remains robust [20][21]. - Urban locations, while initially attractive, may not yield the expected returns due to higher costs and lower disposable income among consumers [22][23]. - Successful franchisees are increasingly focusing on smaller towns and counties, where consumer behavior and spending patterns favor snack purchases [20][21].