Workflow
小米(纪要):全年手机目标维持在 1.8 亿台
海豚投研·2025-05-28 03:46

Financial Performance - Xiaomi Group reported total revenue of RMB 1090 million for Q1 2025, representing a year-over-year increase of 30.5% [1] - Gross profit for the same period was RMB 232 million, with a gross margin of 21.4%, which is a 0.05% beat compared to expectations [1] - Net income reached RMB 109 million, showing a significant year-over-year growth of 160.8% [1] R&D and Strategic Initiatives - The company plans to invest over RMB 200 billion in R&D from 2026 to 2030, following a cumulative investment of over RMB 102 billion from 2021 to 2025 [2][3] - Xiaomi's chip team has been re-established since 2019, with a total investment exceeding RMB 13.5 billion and a team size of over 2,500 people [4] - As of March 31, 2025, the R&D personnel reached a historical high of 21,731 [4] Product and Market Strategy - Xiaomi's high-end strategy has led to an increase in global smartphone ASP to RMB 1211, with a 25% market share in the high-end segment in mainland China [13] - The flagship model, Xiaomi 15 Ultra, saw a sales increase of over 90% in its first month compared to the previous generation [13] - The company expanded its offline presence by adding over 1,000 Xiaomi Home stores, bringing the total to nearly 16,000 [13] Smart EV and IoT Business - In Q1 2025, Xiaomi delivered 76,000 smart electric vehicles (EVs), with plans for a second-phase factory to enhance vertical integration capabilities [13] - The IoT business continues to grow rapidly, with the company focusing on optimizing production capacity and maintaining product consistency [6][7]