小米：一手汽车、一手国补，这次真要 “赢麻” 了？

Overall Performance - Xiaomi Group reported a total revenue of 111.3 billion RMB for Q1 2025, representing a year-on-year growth of 47.3%, driven primarily by the IoT segment and automotive business [1][11] - The gross margin for the quarter was 22.8%, exceeding market expectations of 21.4%, largely due to improvements in the IoT and automotive sectors [14][16] Smartphone Business - Revenue from the smartphone segment was 50.6 billion RMB, below market expectations of 51.3 billion RMB, with a year-on-year growth of only 8.9% [2][25] - Smartphone shipments reached 41.8 million units, reflecting a modest growth of 3% year-on-year, with domestic sales increasing by 40% while overseas sales declined significantly [27][31] - The average selling price (ASP) of smartphones was 1,211 RMB, up 10.5% year-on-year, supported by a higher proportion of domestic sales [31][35] IoT Business - The IoT segment generated revenue of 32.3 billion RMB, marking a year-on-year increase of 58.7%, significantly benefiting from government subsidies [37][39] - The gross margin for IoT products was 25.2%, up 5.3 percentage points year-on-year, driven by strong sales in large appliances and wearables [39][41] Automotive Business - The automotive segment reported combined revenue of 18.6 billion RMB, with a gross margin of 23.2%, surpassing market expectations of 20.8% [2][18] - The company sold 76,000 vehicles in the quarter, with an average selling price of 239,000 RMB, indicating a 2% increase from the previous quarter [19][22] - The automotive business is expected to exceed the initial annual target of 350,000 units, with potential adjustments to aim for 400,000 units due to strong demand [6][18] Internet Services - Revenue from internet services was 9.1 billion RMB, growing by 12.8% year-on-year, primarily driven by advertising services [41][43] - Advertising revenue reached 6.6 billion RMB, reflecting a year-on-year growth of 20%, while value-added services remained stagnant [41][43] Cost Management - Total operating expenses for the quarter were 15.4 billion RMB, with a decrease in the expense ratio by 1.4 percentage points due to improved revenue performance [47][50] - Marketing expenses decreased by 5 billion RMB compared to the previous quarter, indicating a more efficient allocation of resources [47][50] Future Outlook - The company is expected to continue benefiting from government subsidies in the IoT sector and strong demand in the automotive market, with a focus on maintaining growth in these areas [5][6] - The upcoming launch of new models, such as the YU7, is anticipated to further enhance market confidence and sales performance [6][24]