【招商电子】小米集团-W（1810.HK）：25Q1业绩再创新高，汽车、IoT表现超预期

Core Viewpoint - The company reported strong Q1 2025 results, with revenue exceeding 111.3 billion yuan, marking a year-on-year increase of 47.4% and a quarter-on-quarter increase of 2.1%, alongside a record net profit of 10.68 billion yuan, up 64.5% year-on-year and 28.4% quarter-on-quarter [2] Group 1: Financial Performance - Q1 2025 revenue reached 111.3 billion yuan, with a gross margin of 22.8%, achieving a historical high [2] - Adjusted net profit for Q1 2025 was 10.68 billion yuan, the first time surpassing the 10 billion yuan mark [2] - R&D expenditure in Q1 2025 was 6.7 billion yuan, a year-on-year increase of 30.1%, with R&D personnel reaching 21,700, accounting for 47.7% of total employees [2] Group 2: Mobile Business - Q1 2025 mobile business revenue was 50.6 billion yuan, with a year-on-year increase of 8.9% [3] - The average selling price (ASP) of smartphones reached a historical high of 1,211 yuan, up 5.8% year-on-year [3] - The company regained the top position in domestic smartphone shipments, with a market share increase of 4.7 percentage points to 18.8% [3] Group 3: IoT Business - Q1 2025 IoT revenue was 32.3 billion yuan, a year-on-year increase of 58.7% [4] - The gross margin for IoT business was 25.2%, up 5.4 percentage points year-on-year [4] - Smart home appliances saw significant growth, with revenue from major appliances increasing by 114% year-on-year [4] Group 4: Internet Business - Q1 2025 internet revenue was 9.1 billion yuan, a year-on-year increase of 12.8% [5] - The gross margin for internet services was 76.9%, up 2.7 percentage points year-on-year [5] - The global monthly active user count reached 719 million, a year-on-year increase of 9.2% [5] Group 5: Automotive Business - Q1 2025 revenue from smart electric vehicles was 18.6 billion yuan, with a gross margin of 23.2% [6] - The operating loss narrowed to 500 million yuan, an improvement from the previous quarter's adjusted net loss of 700 million yuan [6] - The company plans to expand production capacity in response to the growing automotive business [6] Group 6: Investment Outlook - The company is positioned as a leading player in the global smartphone market and the largest AIoT platform, with a strong outlook for growth in various business segments [7] - The launch of self-developed chips marks a significant milestone in advancing technology and enhancing product offerings [7] - The company aims to rank among the top five global automotive manufacturers by 2025-2027, with projected revenue and profit growth [7]