零食界的“蜜雪冰城”，不能只做“薄利生意”

Core Viewpoint - The article discusses the rapid expansion and business model of the snack retail company "Ming Ming Hen Mang," highlighting its impressive growth metrics and the challenges it faces in maintaining profitability while competing in a price-sensitive market [3][4][5]. Group 1: Company Overview - "Ming Ming Hen Mang" achieved a retail sales figure of 55.5 billion RMB and a total revenue of 39.3 billion RMB in 2024, with over 14,394 stores nationwide [3][4]. - The company was formed by the merger of two snack giants, "Snacks Hen Mang" and "Zhao Yi Ming Snacks," which had previously raised significant venture capital [4][5]. - The merger has led to a combined store count of 6,500 before the merger, positioning "Ming Ming Hen Mang" as a dominant player in the snack industry [5][6]. Group 2: Business Model and Strategy - The company operates on a "low-margin, high-volume" model, similar to "Mi Xue Bing Cheng," focusing on rapid store expansion and competitive pricing [5][9]. - "Ming Ming Hen Mang" has a SKU count of at least 1,800 per store, which is double that of average supermarkets, and offers prices approximately 25% lower than similar products in offline supermarkets [6][12]. - The majority of its revenue (99%) comes from selling products to franchise stores, which enhances its bargaining power with suppliers and spreads operational risks [9][12]. Group 3: Financial Performance - From 2022 to 2024, the company's revenue grew from 4.29 billion RMB to 39.34 billion RMB, while its gross margin remained stable at around 7.5%-7.6% [13][12]. - The net profit margin increased slightly from 1.7% to 2.1% during the same period, indicating ongoing profitability challenges in the snack retail sector [12][13]. Group 4: Market Dynamics and Competition - The snack retail market is highly fragmented, with the top five retailers holding only 4.2% of the market share, suggesting significant opportunities for new entrants [16][17]. - The industry is currently experiencing a "price war," with competitors engaging in aggressive discounting strategies to attract consumers [18][16]. - "Ming Ming Hen Mang" is exploring new store formats and product categories to adapt to changing consumer preferences and market conditions [19][20]. Group 5: Future Outlook - The company plans to introduce 30 proprietary products to reduce reliance on wholesale margins and improve gross margins [14][15]. - The expansion into new categories, such as baked goods and frozen products, presents operational challenges and increases supply chain complexity [24][22]. - To succeed, "Ming Ming Hen Mang" must balance its low-price strategy with the need for supply chain efficiency and product innovation [24][15].