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第一批「全女」经济,迎来倒闭潮
36氪·2025-05-28 13:07

Core Viewpoint - The "female economy" in China, characterized by businesses exclusively catering to women, is facing challenges and potential decline despite its initial popularity driven by feminist discussions and consumer interest [2][5][6]. Group 1: Definition and Rise of "Female Economy" - The "female economy" refers to business models where both employees and customers are exclusively female, including establishments like all-female bookstores, bars, and fitness centers [4]. - This concept gained traction alongside the rise of feminist discussions, becoming a significant consumer trend and a source of revenue for various platforms [5][8]. Group 2: Types of "Female Economy" - The "female economy" can be categorized into two main types: those creating exclusive spaces for women and those providing specialized services tailored to female needs [11][24]. - Examples include all-female gyms that address safety concerns and provide a comfortable environment for women, as well as all-female bars that aim to create a safe social space [12][18]. Group 3: Market Performance and Consumer Sentiment - As of May 2025, the term "female" on social media platforms has garnered over 16.91 million views, indicating a significant interest in feminist topics [35]. - However, many consumers have expressed dissatisfaction with the actual services provided by businesses claiming to be "female-friendly," leading to accusations of false advertising and unmet expectations [39][40]. Group 4: Challenges and Criticism - The "female economy" is experiencing a wave of business closures, with some establishments failing to deliver on their promises of safety and comfort for women [6][56]. - Criticism has emerged regarding the high prices of services in "female" establishments, which often exceed those of mixed-gender venues, raising questions about their sustainability and true value to consumers [62][63]. Group 5: Future Outlook - The ongoing debate about whether the "female economy" represents progress or retreat for women suggests that the current model may need reevaluation to align better with consumer expectations and market realities [66].