中金 | 车载显示：HUD跨越鸿沟加速渗透，虚拟全景显示驱动交互革新

Core Viewpoint - The automotive industry is experiencing rapid technological iteration and large-scale application of in-car display technologies, particularly in head-up displays (HUD) and virtual panoramic displays, with Chinese manufacturers increasing their market share [1][2][3] Group 1: HUD Market Progress - The penetration rate of HUD in China's passenger car market is increasing, with an expected delivery volume of 3.56 million units in 2024, representing a year-on-year growth of over 55% and an increase in penetration from 11% in 2023 to 16% in 2024 [2][6] - The market is transitioning from linear growth to exponential growth as it crosses the early adopter threshold of 16%, indicating a shift towards mass adoption [2][6] - The main technology in the HUD market is W-HUD, while AR-HUD is gaining traction due to its immersive interaction experience [3][14] Group 2: Supply Chain Dynamics - Chinese manufacturers are gradually increasing their market share in the HUD sector, with local companies accounting for 56.78% of the market by 2024, up from 90.16% held by Japanese companies in 2019 [2][21] - The average price of HUD products is decreasing, with a notable drop in the average price of W-HUD products from 971 yuan in 2022 to 837 yuan in 2024, a cumulative decline of 14% [8][10] Group 3: Virtual Panoramic Display - Virtual panoramic displays are expected to enter mass production in 2025, offering a wide display area and improved visual clarity compared to traditional HUDs [3][24] - This technology allows for a more immersive display experience, combining the benefits of HUDs and traditional screens without the limitations of screen curvature [25][29] - Companies like Xiaomi and BMW are leading the development of virtual panoramic displays, with innovative features such as high dynamic range and enhanced brightness control [29][33] Group 4: Technical Challenges and Innovations - The development of virtual panoramic displays faces technical challenges, including optical design, heat management, and distortion control, which need to be addressed for successful mass production [37][42] - The integration of advanced algorithms and UI interactions is crucial for enhancing user experience and ensuring high-quality display performance [42][43] - Companies with comprehensive capabilities in display technology are expected to gain a competitive edge in the market as they navigate these challenges [43]