抖音集团成立短剧版权中心｜独家

Core Viewpoint - Douyin Group has established a Short Drama Copyright Center to enhance copyright management and improve the overall quality of short dramas [3][4]. Group 1: Organizational Changes - On May 29, Douyin Group announced the formation of the Short Drama Copyright Center, which will report to Zhang Chao [3]. - The restructuring involves integrating the original Douyin short drama and Hongguo short drama BD teams into a centralized business unit [3]. - The Short Drama Copyright Center will be responsible for all collaborations involving Douyin Group's short dramas, ensuring centralized decision-making for copyright matters [3]. Group 2: Business Model and Revenue - Douyin Group's short drama business includes the popular Hongguo Short Drama app and Douyin's native short dramas [3]. - The IAA free model promoted by Hongguo Short Drama allows creators to alleviate distribution pressure, thereby increasing their income [3]. - Hongguo Short Drama has produced notable works such as "Home and Away" and "Return to the Yongle Dadian" through its "Guo Ran Plan" [3]. Group 3: Quality Improvement Initiatives - The core mission of the Short Drama Copyright Center is to strengthen copyright management and enhance the quality of short dramas [4]. - Douyin's "Chenxing Plan" aims to incentivize high-quality short dramas, with collaborations such as "Golden Pig and Jade Leaf" and "A Dialogue with Journey to the West" gaining significant industry attention [3].