奇瑞瑞虎5X：价格差1万外观动力全变了，客户都给看懵了

Core Viewpoint - The article discusses the sales performance and customer demographics of the Chery Tiggo 5X, highlighting its appeal among budget-conscious consumers in lower-tier cities, particularly focusing on the vehicle's pricing and configuration options [2][4][9]. Sales Performance - In a four-tier city, a Chery dealership sold 62 vehicles last month, with only 10 units being the Tiggo 5X, indicating limited interest compared to other models [2]. - The dealership has 18 units in stock, primarily the 1.5L CVT Excellent Edition and the 1.5T CVT Comfort Edition, with colors predominantly in white and gray [2]. Customer Demographics - The majority of customers (over 90%) are males aged 28-35, including factory workers and small business owners, often motivated by government subsidies for vehicle trade-ins [4]. - Customers often compare the Tiggo 5X with models like the Geely Bin Yue and Wuling Xingchi, with many opting for the Tiggo 5X due to its affordability and acceptable features [6]. Competitive Analysis - The most common competitor for the Tiggo 5X is the Geely Bin Yue, with customers often perceiving Geely as a more reputable brand despite the price difference [9]. - The article notes that many potential buyers are deterred from purchasing the Tiggo 5X due to brand perception issues, even when the price is competitive [9]. Pricing and Discounts - The dealership offers discounts of ¥8,000 on the Excellent Edition and ¥9,000 on the Comfort Edition, with stable pricing trends observed [11]. - A financial breakdown for the Excellent Edition shows a total cost of ¥24,900 after discounts and financing options [14]. Configuration Preferences - The best-selling configuration is the 1.5L CVT Excellent Edition, accounting for 70-80% of sales, while the 1.5T CVT Comfort Edition struggles due to its higher price and perceived maintenance costs [15]. - Customers prefer white vehicles, which are chosen by 80% of buyers for their visual appeal [15]. Customer Feedback - Common complaints include the low brightness of halogen headlights in the Excellent Edition, which customers describe as inadequate [17]. - Maintenance costs for the Excellent Edition are approximately ¥260 per service, while the Comfort Edition incurs an additional ¥100 [18]. Product Insights - The Comfort Edition's design is criticized for being outdated, as it is essentially a rebranded version of a previously unsuccessful model [19]. - The vehicle's infotainment system is also a point of contention, with customers finding it outdated and unattractive compared to competitors [20].