KWEICHOW MOUTAI(SH:600519) 证券时报·2025-05-30 08:07Core Viewpoint - The article discusses a promotional event by Zunyi Moutai Airport, allowing passengers to participate in a lottery for purchasing Moutai liquor at a fixed price during specific travel dates in 2025 [1][4]. Group 1: Event Details - The lottery for purchasing Moutai liquor will take place from May 30 to June 30, 2025, for passengers who fly specific routes [1][6]. - Passengers must actually fly the designated routes and submit a reservation application to participate, with a 100% chance of winning the lottery [4][5]. - The price for the Moutai liquor is set at 1499 yuan per bottle, which includes a cup [4]. Group 2: Participation Requirements - Only passengers aged 18 and above can participate, in compliance with national laws prohibiting alcohol sales to minors [4]. - Reservations must be submitted by 23:30 the day before the flight, and winners must complete payment by 20:00 on the day of the lottery [5]. Group 3: Marketing Strategy - Moutai is shifting its marketing strategy under the guidance of the Guizhou provincial government, focusing on transforming from selling liquor to promoting a lifestyle [7]. - The company aims to increase its presence in significant consumer events and international markets, positioning Moutai as a key player in high-quality living [7].