全球与中国乘用车定位终端行业总体规模、主要企业国内外市场占有率及排名

Core Viewpoint - The passenger vehicle positioning terminal industry is experiencing significant growth driven by advancements in technology and increasing demand across various sectors such as automotive finance, vehicle leasing, and smart transportation [2][5][11]. Industry Overview - The market for passenger vehicle positioning terminals is expanding due to the demand from automotive finance, shared leasing, fleet management, and smart transportation [2]. - Technological advancements in dual-mode positioning (Beidou/GPS), 5G, IoT, and AI are enhancing the precision and intelligence of positioning terminals [2][10]. - Government support for smart transportation and vehicle networking, along with the rise of electric vehicles and autonomous driving technologies, is further promoting the adoption of positioning terminals [2][11]. Market Size and Growth - The global market for passenger vehicle positioning terminals is projected to reach $482 million in 2024 and $904 million by 2031, with a CAGR of 8.77% from 2025 to 2031 [5]. - The Chinese market is expected to grow from $115 million in 2024 (23.83% of the global market) to $256 million by 2031 (28.36% of the global market) [5]. Regional Analysis - North America is seeing strong demand for high-precision, multifunctional smart positioning terminals due to the growth of UBI insurance and fleet management [6]. - Europe is focusing on high-end automotive-grade terminals driven by strict data privacy regulations and smart vehicle policies [6]. - The Chinese market, as the largest aftermarket, is primarily driven by vehicle loan risk control and leasing management needs [6]. - Emerging markets in Southeast Asia and Latin America are experiencing rapid growth, with low-cost wireless terminals being widely used for second-hand vehicle regulation and theft prevention [6]. Product Type and Application - Wired terminals are expected to hold a significant market share, projected to reach 65.31% by 2031 due to their stable power supply and high-precision capabilities [7]. - The automotive leasing sector is anticipated to account for approximately 38.43% of the market in 2024, with a CAGR of 8.69% [7]. - The demand for UBI insurance is growing, but its growth rate varies by country due to regulatory influences [7]. Competitive Landscape - Major players in the international market include Shenzhen Jimi IoT, Shanghai Yiwei Communication, and Teltonika, with the top five companies holding about 51.49% of the market share [8]. - The market is characterized by a clear segmentation, with Chinese companies focusing on low-end products while foreign firms dominate the high-end segment [8]. Technological Advancements - The industry is witnessing rapid technological upgrades with the integration of 5G, dual-mode positioning, AI, and big data, enhancing the capabilities of positioning terminals [10][11]. Challenges - The industry faces challenges such as fluctuating raw material prices, intense competition in the low-end market, and significant product homogeneity [12]. - New entrants must overcome high capital requirements and establish distribution channels to compete effectively [14].