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新消费快讯|黄子韬卫生巾上线;朴朴超市计划赴港上市
新消费智库·2025-05-30 12:43

Core Insights - The article discusses various new consumer products and brand collaborations, highlighting trends in the beverage and fashion industries, as well as investment activities in the consumer sector [3][4][8][9][12]. Product Launches - G-SHOCK and Crocs have launched a collaborative shoe line called "Echo Wave," featuring a classic EVA sole and a unique waterproof design [3]. - Wahaha has introduced a new sugar-free tea product under the "Wah Xiaozong" trademark, which is managed by the Hongsheng Group [4]. - Coca-Cola has released a limited-time product in North America, combining Sprite with tea, inspired by a popular trend on TikTok [4]. - Naixue has launched its first caffeine-free bottled drink, made with South African jasmine and other natural ingredients [6]. Collaborations and Acquisitions - Patta and Rapha have collaborated for a second time to promote cycling culture through a new apparel collection [4]. - LVMH family consortium has made a €60 million acquisition offer for the French sports brand Le Coq Sportif, aiming to revitalize the brand [9][12]. - Chobani is reportedly acquiring plant-based food manufacturer Daily Harvest, although the terms of the deal are not disclosed [9]. - L'Oréal is a strong contender in the acquisition of the UK skincare brand Medi K8, which focuses on effective skincare products [9]. Investment Activities - Pupu Supermarket is planning to go public in Hong Kong, currently covering nine cities with over 400 front warehouses [8]. - Guangfan Technology has secured a new round of investment, focusing on AI applications and smart device manufacturing [9]. Brand Collaborations - Louis Vuitton and Takashi Murakami have released the final chapter of their collaboration, celebrating 20 years of partnership with over 70 collectible items [13]. - Roxy and Anta have launched a functional lifestyle capsule collection aimed at the Gen Z consumer market [13]. - Huang Zitao's sanitary napkin brand "Duo Wei" has been launched with an investment of 275 million yuan, offering various product types [13]. New Product Offerings - i Moutai has introduced promotional pricing for its red wine products, with discounts available for consumers [14]. - The high-end hot pot brand Cuocuo has announced a collaboration with the international IP Miffy for a themed experience [14].