东北兄弟，要IPO敲钟了

Core Viewpoint - The article discusses the upcoming IPO of Lin Qingxuan, a high-end domestic skincare brand in China, which aims to become the first of its kind listed on the Hong Kong Stock Exchange, amidst a wave of consumer companies seeking to go public in Hong Kong [2][15]. Company Overview - Lin Qingxuan was founded by Sun Laichun, who has a background in both literature and pharmaceuticals, and the brand name originates from his pen name [4]. - The company has developed a strong presence with 506 retail stores across China and has sold over 30 million bottles of its signature camellia oil [2][7]. - Lin Qingxuan's product line includes 188 SKUs, covering a full range of skincare products priced between 200 to 800 RMB [9]. Financial Performance - The company reported revenues of 691.15 million RMB in 2022, projected to grow to 1.21 billion RMB by 2024, reflecting a compound annual growth rate (CAGR) of 32.5% [10][11]. - Gross profits for the same period are expected to rise from 539.08 million RMB in 2022 to 997.66 million RMB in 2024 [11]. - The adjusted net profit is projected to shift from a loss of 3.66 million RMB in 2022 to a profit of 200 million RMB in 2024 [10][11]. Market Position - Lin Qingxuan is ranked first among domestic high-end skincare brands in China by retail revenue and is the only domestic brand among the top 15 high-end skincare brands, which includes international competitors [9][10]. - The brand has successfully positioned itself in the market by focusing on independent development of core ingredients and technologies related to skincare [10]. Recent Developments - The company has embraced a dual-channel sales strategy, integrating online and offline sales, and has become a pioneer in live-streaming sales in the beauty sector [10][12]. - Lin Qingxuan has recently completed multiple rounds of financing, with significant investments from firms like SIG and others, marking a shift in its approach to capital [12][14]. Industry Context - The article highlights a surge in consumer companies seeking IPOs in Hong Kong, with notable examples including brands like Mixue Ice City and Pop Mart, which have seen significant market success [15][16]. - The changing sentiment towards Hong Kong as a viable market for IPOs is noted, with increased interest from investors and companies looking to capitalize on the global capital market [17][18].