XPENG(US:XPEV) 凤凰网财经·2025-05-31 12:01Core Viewpoint - The automotive industry is currently facing a heated debate over "price wars," with industry leaders advocating for a shift towards "technology competition" and "value competition" instead of price reductions [1][3][11]. Group 1: Industry Perspectives on Competition - NIO's CEO, Li Bin, emphasized the need to focus on "technology" rather than engaging in price wars, indicating a desire for sustainable competition [1]. - Changan Automobile's CEO, Deng Chenghao, stated that the future of the automotive industry will revolve around "technology" and "user experience," distancing from low-price strategies [1][11]. - The China Association of Automobile Manufacturers highlighted that chaotic price wars are detrimental to industry profitability and urged companies to adhere to fair competition principles [1]. Group 2: Internal Reforms and Performance - NIO is undergoing significant internal restructuring, particularly within its second brand, with a reported 40% reduction in frontline staff while aiming for a 40% increase in delivery volume in May [3]. - Xiaopeng Motors' CEO, He Xiaopeng, expressed confidence in achieving or exceeding profitability targets by Q4 2025, focusing on internal management and technological advancements [5][7]. Group 3: Technological Advancements and Value Proposition - Deep Blue Automotive aims to enhance its competitiveness through superior products, technology, and user experience, distancing itself from low-cost strategies [9][11]. - GAC Group's Vice President, He Xianqing, emphasized a "value war" approach, providing customers with value beyond just price, supported by significant R&D investments exceeding 55 billion yuan [13][17].