GREE(SZ:000651) 商业洞察·2025-05-31 09:57Core Viewpoint - The article discusses the recent live-streaming event featuring Dong Mingzhu and Meng Yutong, highlighting the dramatic relationship between the two and the marketing success of the event, despite some underlying tensions during the broadcast [3][6][11]. Group 1: Live Stream Event - The live stream quickly gained popularity, reaching over 100 million views within a day [8]. - The event achieved impressive sales figures, with the "Gree Mingzhu Selection" live stream attracting over 2.9 million viewers and peak online attendance exceeding 30,000, generating sales between 2.5 million to 5 million yuan [11]. - Despite the success, the live stream included moments of tension, with Dong Mingzhu criticizing Meng Yutong for past decisions and actions during the broadcast [13][14][18]. Group 2: Meng Yutong's Character and Growth - Meng Yutong is portrayed as a highly capable individual, showcasing strong emotional intelligence and communication skills, as well as a clear sense of purpose [26][27]. - During her time on a reality show, she demonstrated resilience and leadership, effectively handling criticism and maintaining focus on her goals [40][41]. - Meng Yutong's ability to remain composed and respectful in the face of criticism from Dong Mingzhu is noted as a significant strength [20][21][23]. Group 3: Career Development and Transition - After gaining recognition as Dong Mingzhu's assistant, Meng Yutong leveraged her position to build her personal brand, achieving significant sales during major promotional events [46][47]. - In May 2023, Meng Yutong made the decisive move to leave Gree, a decision that surprised many and was seen as a strategic career shift [54][56]. - Following her departure, Meng Yutong's career flourished, with projections estimating her advertising income could reach 4 million yuan within a year [78].