JAC(SH:600418) 第一财经·2025-05-31 07:21Core Viewpoint - The launch of the ZunJie S800, positioned in the million-level luxury car market, marks a significant shift with a starting price reduced to 708,000 yuan, nearly 300,000 yuan lower than the previous pre-sale price of 1 million yuan, indicating a competitive strategy against traditional luxury brands [2][3]. Group 1: Company Overview - ZunJie is a joint automotive brand launched by Jianghuai Automobile and Huawei, representing one of Huawei's "Five Realms" [2]. - The ZunJie S800 is the first model from this brand, offering both range-extended and pure electric versions with dual or tri-motor configurations, and features Huawei's advanced technologies [2]. Group 2: Market Dynamics - The D-class sedan market has traditionally been dominated by luxury fuel models such as Maybach S-Class, Mercedes-Benz S-Class, Audi A8, and BMW 7 Series, with only a few domestic brands like Hongqi entering the competition [2]. - The entry of more domestic brands into the D-class sedan market, including the ZunJie S800 and Yangwang U7, reflects a growing trend towards competition in this segment [2]. Group 3: Industry Trends - The Chinese high-end new energy brand market is rapidly developing, leading to a significant increase in the market share of new energy passenger vehicles [3]. - Data from the China Association of Automobile Manufacturers (CAAM) indicates that from January to April 2025, sales of new energy D-class vehicles reached 71,000 units, with a year-on-year growth rate of 15.9%, and vehicles priced at 500,000 yuan saw a growth rate of 27.7% [3].