Milkground(SH:600882) 新华网财经·2025-06-01 09:57Core Viewpoint - The article emphasizes the importance of children's growth and nutrition, highlighting the role of Miaokelan Duo in supporting children's development through its cheese products, which are rich in calcium and protein [1][6][13]. Group 1: Brand Message and Campaign - Miaokelan Duo launched a brand emotional short film titled "Upward Youth" to convey its commitment to safeguarding children's growth and potential [1][4]. - The short film features four inspiring young individuals who have overcome challenges and pursued their dreams, showcasing their achievements in various fields such as dance, sports, and academics [4][6]. Group 2: Nutritional Focus - The company focuses on the nutritional needs of children aged 3 to 15, a critical growth period, by incorporating high calcium and protein content in its cheese products [8]. - Calcium is highlighted as a core nutrient essential for healthy bone development, with Miaokelan Duo's cheese products designed to replenish calcium lost during physical activities [8]. Group 3: Parental Engagement - Miaokelan Duo aims to be a supportive partner for parents in their children's upbringing by providing nutritional education and resources through collaborations with professional institutions [11]. - The brand emphasizes the importance of working alongside parents to create a nurturing environment for children's growth and development [11][13]. Group 4: Future Commitment - The company pledges to continue offering diverse and nutritious cheese products to accompany children on their journey of growth and to help them realize their dreams [13].