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MiniMax正暗戳戳憋大招
虎嗅APP·2025-06-02 03:20

Core Viewpoint - The upcoming release of MiniMax's text reasoning model, codenamed M+, is critical for the company's future, especially in the context of competition with other AI firms and the recent launch of DeepSeek R1 [4][5][9]. Group 1: MiniMax's Strategic Positioning - MiniMax has chosen a hybrid approach by not integrating with DeepSeek for its domestic consumer applications while opting for integration in overseas AI applications [5]. - The company has made significant moves to reshape its public perception, including acquiring an AI video startup and rebranding its AI application [7][10]. - The release of the text reasoning model is seen as a pivotal moment for MiniMax to demonstrate its competitiveness in the evolving AI landscape [8][9]. Group 2: Competitive Landscape - The AI industry is shifting from the "AI Six Little Tigers" to a focus on the "Five Giants" of Silicon Valley, which has implications for MiniMax's market positioning [7]. - MiniMax's previous prominence has diminished with the emergence of DeepSeek R1, which has drawn attention away from other players [9]. - The company is at a crossroads, needing to prove its relevance in the new competitive environment [8]. Group 3: Organizational Structure and Business Model - MiniMax's organizational structure is heavily focused on research and development, with a minimal sales team, indicating a preference for a pure API model for B2B clients [11][12]. - The company has successfully partnered with various firms using its API model, showcasing its commercial viability [12]. - Despite the focus on API sales, the company has not established a dedicated delivery team, which raises questions about its approach to large enterprise clients [11]. Group 4: Future Prospects and Challenges - The upcoming text reasoning model is not merely an iteration but a significant new product that could redefine MiniMax's market presence [17]. - The company is navigating a complex landscape where its multi-modal models are becoming more commercially viable than its large language models [18][19]. - MiniMax's ability to adapt and seize new opportunities will be crucial for its success in the competitive AI market [19].