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困在欧洲网红景点的中国女人
虎嗅APP·2025-06-02 08:54

Core Viewpoint - The article discusses the phenomenon of Chinese travelers, particularly women, engaging in "travel performances" driven by social media platforms like Xiaohongshu, where the focus is on capturing aesthetically pleasing content rather than experiencing the destination itself [26][30]. Group 1: Travel Trends - Chinese women are increasingly prioritizing social media content creation during their travels, viewing it as a task to fulfill rather than simply enjoying the experience [16][18]. - The "Four Boxes" sculpture in Barcelona has become a popular social media hotspot, with over 900 posts related to it on Xiaohongshu since August 2023, indicating a significant rise in interest and engagement [17][20]. - The article highlights a cultural difference in perception, where Chinese tourists actively seek out Instagrammable spots, while local Europeans may view these sites as unremarkable [12][11]. Group 2: Social Media Influence - Xiaohongshu's algorithm plays a crucial role in promoting lesser-known attractions, transforming them into must-visit locations through user-generated content [21][22]. - The article outlines a formula for creating viral posts on Xiaohongshu, emphasizing the importance of appealing titles, engaging visuals, and poetic captions to attract attention [24][22]. - The rise of "hidden gems" as popular destinations is attributed to the platform's ability to tap into users' desires for unique experiences, leading to a cycle of imitation and content creation [23][24]. Group 3: Cultural Reflection - The article contrasts the travel philosophies of Chinese tourists with those of Western travelers, suggesting that the former often feel pressured to document their experiences for validation [30][31]. - There is a growing divide in travel philosophies within the Chinese internet community, with some embracing the algorithm-driven travel culture while others seek authenticity and spontaneity [36][35]. - The discussion raises questions about the true motivations behind travel, suggesting that many may be more interested in social validation than genuine exploration [37][38].