新消费快讯｜MAIA ACTIVE官宣虞书欣为品牌代言人；美团小象超市出海

Core Viewpoint - The article highlights significant developments in the new consumption sector, including brand endorsements, international expansions, and strategic partnerships, indicating a dynamic market landscape. Group 1: Brand Endorsements and Partnerships - MAIA ACTIVE announced actress and singer Yu Shuxin as its brand ambassador, marking an important advancement for the brand since its acquisition by Anta Group in 2023 [2] - Actor Wu Lei has been appointed as the brand ambassador for Bright Dairy's premium product line, aiming to enhance consumer health protection through a dual strategy of fresh nutrition and celebrity influence [3] - Meitu announced a strategic cooperation with Alibaba, involving a $250 million convertible bond investment, which will support Meitu's growth and innovation [5] Group 2: International Expansion - LILANZ opened its first overseas store in Malaysia, representing a significant step in its internationalization strategy [2] - Luckin Coffee plans to establish 30 Brazilian coffee-themed stores nationwide, alongside the launch of a Brazilian coffee museum [4] Group 3: New Product Launches - Lebao Beer introduced a new music-themed can, inspired by music festival rhythms, aiming to connect with consumers through a unique product experience [5] - The DTC jewelry brand Palmonas is set to raise $6.5 million in its first round of institutional financing, focusing on semi-fine jewelry production [8] Group 4: Company Developments - Juewei Foods established a wholly-owned subsidiary in Changsha, expanding its business training and catering services [8] - Adidas opened its first global flagship store on Anfu Road in Shanghai, representing a high-level entry into the sports fashion market [9] - Lawson China has expanded its coverage to 124 cities, indicating significant growth in its convenience store operations [9]