Duolingo(US:DUOL) 创业邦·2025-06-03 03:21Core Viewpoint - Duolingo's recent shift to an "AI-first" strategy has sparked significant backlash from users, leading to a wave of cancellations and negative sentiment on social media, despite the company reporting strong financial growth. Group 1: Company Strategy and Actions - Duolingo announced its transition to an "AI-first" strategy, aiming to replace contractors with AI for tasks that can be automated, which has led to user outrage and a decline in app engagement [5][11][19] - The company has already laid off about 10% of its contractors, primarily affecting translation and content creation roles, as part of this strategy [10][23] - Following the backlash, Duolingo attempted to divert attention by clearing its social media accounts, creating a sense of mystery around its actions [7][21] Group 2: User Reactions and Market Impact - Users expressed their dissatisfaction through social media, with many deleting the app and sharing their experiences, including a notable video that garnered over 5 million views [13][16] - Despite the negative feedback, Duolingo's latest financial report showed a 38% year-over-year revenue increase, with paid subscribers reaching 10.3 million, a 40% growth [21][22] - The company's daily active users increased by nearly 50%, indicating that while there is user discontent, the overall user base may still be growing [21] Group 3: AI Integration and Content Quality - The integration of AI has reportedly increased course development speed by tenfold, allowing for the rapid creation of new language courses [22] - However, concerns have been raised about the quality of AI-generated content, with former content creators noting that AI lacks the creativity and cultural context that human instructors provide [25][27] - The shift to AI has also led to a slight decline in gross margin, from 73% in 2023 to 71.9% in Q4 2024, attributed to the costs associated with AI operations [23]