消费洞察集锦 | 2025年第四期

Group 1 - The core viewpoint of the article emphasizes the shift towards omnichannel consumption, where traditional channels face pressure while emerging channels rise, and private labels show significant growth potential [1] - In terms of product categories, low-temperature yogurt is experiencing a recovery due to health differentiation, while liquid soap is growing against the backdrop of a sluggish personal care market [1] - The article encourages a deep understanding of channel transformation and product innovation logic to activate new market growth [1] Group 2 - The article mentions the availability of in-depth channel insights condensed into a 2-minute audio format, allowing for flexible learning in various scenarios [3] - It highlights the 20-minute micro-sharing series available on the Kantar Consumer Index video account, providing further insights into retail trends [8]