市场真相，藏在消费者的选择里。 中国美妆市场持续焕发活力，消费者偏好也在快速更迭。Worl dpa ne l消费者指数（在中国 隶属于CTR）最新发布 《2 025美妆品牌足迹排行榜》 ，揭示 真正赢得消费者青睐的品牌 及其增长奥秘 。 中国美妆品牌足迹报告是Worl dpa ne l消费者指数以消费者触及数（CRP）为衡量指标，揭 晓中国消费者在美妆市场中选择最多的品牌以及极具增长力的品牌。排名采用CRP指数， 即品牌在一年内的购买者数量，与每个购买者购买该品牌的平均次数相结合的关键指标， 来 衡量一个品牌的被消费者选择的热度和受青睐程度 。 报告显示，过去一年美妆市场消费者触及数高达 54.7亿次 ，相较于去年强劲增长 7 . 6% 。在覆盖的4 . 5 7亿城镇人口中，有88%（约4亿人）在过去一年购买过美妆产品，人均购买 频次达到1 3 . 6次，消费者的美妆使用习惯日益深化。数据显示，中国美妆市场体量庞大， 活力迸发。 护肤品类 消费者首选品牌& 极具增长力品牌 | Worldpanel a CTR service in China | | 中国美妆品牌足迹: 护肤品类 | | | --- | -- ...

适逢CTR成立3 0周年，以三十年为尺度丈量市场，是CTR最诚意的回馈。 今年 ，我们会提供加倍贯通的洞察，帮你用融汇的方式去思考四个 庞大市场的基本真相: NO.1 人是核心"慢变量" 长期主义是一种定力,也是洞察慢变量的能力，无论是坚持品牌建设、坚持传播有价值的内容，还是消费细分与APP场景打通，核心都是理解 人、服务人。 2 0 2 5年市场理性回调，消费深度分级、媒介持续裂变、AI星火已成星河，商业逻辑急速重塑之下，生意增量大于一切已成底层共识！ 9月11日 ，" 2 0 2 5 CTR洞察趋势创新发布 " 即将登陆 上海 。 连续2 2年聚焦创新与增长，CTR将携年度重磅： 中国广告营销、消费、 媒体市场趋势 以及 移动互联网用户趋势 四大洞察而来！ （ 扫下 图二 维码报 名） 01 核心趋势剧透 2025CTR INSIGHT INNOVATION SUMMIT 在AI造物的时代，我们相信人依然是所有快风口的背后主宰，相信唯有极致归因才能为市场补充根本能量。所以，人的变化如何在技术加持 下被更有效的追踪？…… NO.2 场景深嵌，即刻融合 越多元的触点，越需要统一的用户体验， 今年即时消费已经势 ...

2025年第七期消费洞察集锦 本期精选5篇洞察文章，涵盖近期发布的2025品牌足迹全球以及中国市场榜单，解读那些 能穿越周期，以及逆势增长的品牌的成功秘诀。 在美妆市场方面，我们推出"美妆7大人群"方案，助力品牌在竞争白热化的市场中精细化客 群运营，清晰锁定增长航道。 我们还围绕家庭餐桌消费进行了深度挖掘，通过各品类的饮食行为数据，带大家洞察消费 者宅家的饮食场景，把握住该场景下增长契机。 此外，Worldpanel消费者指数年度客户会已于8月21日圆满落幕，本次会议聚焦 "以消费者 洞察之力，谋品牌增长之道"，从需求本质切入，解构增长源动力，在"变量"中挖掘"确定 性增长"，敬请期待后续更多精彩内容分享。 更多内容分享，可查看Worldpanel消费者指数视频号。 （点击相关链接获取完整文章内容） 品类消费纵观 权威认证 2025品牌足迹报告 「居家饮食行为研究」 零售快报2025P7 Wor ldpane l消费者指数视频号 欢迎关注 【Worldpanel消费者指数视频号】 观看相关内容。 ...

2025中国（京津冀）品牌发布盛典，将于202 5年8月29日在河北·石家庄国际会展中心举办。活动由京津冀三省市市场监管部门指导，河 北省品牌传播协会、华糖云商、食业头条主办，聚焦中国品牌高质量发展与消费升级新趋势，数百家品牌企业、逾万家渠道平台共襄盛 举。 在当前消费市场变革与竞争加剧的背景下，中国品牌如何把握品类创新发展机遇、实现高效升级、重塑价值壁垒，已成为企业突围的关 键命题。 Wor ldpane l消费者指数中国北方区总经理赵晖先生 受邀参加会议，并围绕 "2025消费趋势及品类洞察" 这 一核心议题，分享创新思维 与实战经验。 中国（京津冀）品牌发布盛典安排 地点： 河北 · 石家庄国际会展中心 · 1号馆会议区 时间： 8月29日 1 0: 00—11: 40 嘉宾介绍 赵晖具有16年的市场研究从业经验，专注于消费者、购物者及零售洞察、和客户满意度的提高。负责北方区大客户的业务发展，为客户 提供战略咨询建议。 请原文转载或不加修改地引用文中数据、结论及数据说明，并注明来源。除此之外的任何自行加工与解读均不代表 Wo rl d p a n e l消费者指数 观点，对由此产生的 不良影响，CTR保 ...

Core Insights - The article emphasizes the importance of consumer insights in driving brand growth, focusing on how brands can penetrate consumer perceptions and purchasing behaviors to identify sources of growth in a fragmented market [1][7][12]. Group 1: Market Trends - The fast-moving consumer goods (FMCG) market in China is entering a phase of slow adjustment, with consumers increasingly fragmented in their media, channel, and brand choices, presenting hidden opportunities [7]. - Consumer behavior is characterized by both rationality and upgrading, with a significant trend towards on-demand purchasing and extreme segmentation of consumption scenarios [7][15]. - Brands need to leverage cultural symbols and sustainable values to resonate emotionally with consumers, employing strategies that combine scenario-driven insights, cross-generational understanding, and emotional storytelling to seize growth opportunities [7][12]. Group 2: Brand Growth Strategies - The core engine for achieving certain growth in a complex market is increasing penetration rates, which brands can enhance through differentiated pathways based on their development stages [12]. - The "Five News" framework—new demands, new scenarios, new regions, new channels, and new demographics—serves as a guideline for brands to identify penetration breakthrough paths [12]. - Brands must respond precisely to the differentiated needs of various age groups and clearly define channel roles to open up diverse growth paths [15]. Group 3: Product Innovation - In the past year, 380,000 new products entered the Chinese FMCG market, indicating a growing desire among brands to achieve growth through innovation [18]. - Successful product innovation is not solely dependent on the quantity of new products but rather on the speed of identifying and validating new concepts, selecting appropriate channels for launch, and ensuring that new products contribute to brand growth without cannibalizing existing offerings [18]. - The article highlights the role of AI technology and consumer purchase data tracking in enhancing product innovation efficiency and precision [18]. Group 4: Consumer Insights and Brand Performance - The "2025 Brand Footprint Report" was released, showcasing the top ten consumer preferred brands and the fastest-growing brands in the Chinese market, indicating stable competition among leading brands [22]. - The report underscores the need for brands to adapt to the evolving consumer landscape and to utilize insights effectively to drive brand performance and growth [22].

Core Insights - The article discusses the release of the "2025 Brand Footprint Report" by Worldpanel, highlighting the top 50 consumer brands in China's fast-moving consumer goods (FMCG) market, using "Consumer Reach Points (CRP)" as a key metric to measure brand penetration and purchase frequency [1][3]. Brand Rankings - The top ten consumer brands in China for 2024 are led by Yili with 1,167.2 million consumer reach points, followed by Mengniu with 968.4 million, and Kangshifu with 801.4 million [4][5]. - Other notable brands in the top ten include Haitian, Xinxiangyin, Vinda, Jinlongyu, Nongfu Spring, Wangwang, and Tongyi, all showing strong market penetration [6]. Growth Dynamics - The report indicates that the growth of brands in China is driven by a "dual engine" of penetration and purchase frequency, with 93% of growth among the top 250 brands coming from increased penetration [11]. - New entrants to the top 50 include Dongfang Shuye and Three Squirrels, both showing significant growth rates of 59% in consumer reach points [10]. Market Trends - The article emphasizes the importance of reaching new consumer households as a primary growth engine, with both penetration and purchase frequency being crucial for brand success in a complex market environment [11]. - The blurring lines between online and offline channels have amplified the need for brands to effectively reach consumers at every decision-making moment [11].

Core Insights - The 2025 Worldpanel Consumer Index Client Day will focus on "Leveraging Consumer Insights for Brand Growth" and is scheduled for August 21, 2025, at the W Hotel in Shanghai [1][13]. Event Details - The event will take place from 13:30 to 17:00, with registration starting at 13:30 and the opening at 14:00. Attendees are encouraged to arrive on time [4]. - The venue is located at the W Hotel, 66 Lushun Road, Hongkou District, Shanghai. Public transport options include the Metro Line 12, with a walking distance of approximately 370 meters from the International Passenger Center Station [4][5]. Brand Rankings - The 2025 Global Fast-Moving Consumer Goods (FMCG) Brand Rankings have been released, with Coca-Cola maintaining its top position and Lay's entering the top five [13].

Core Viewpoint - The upcoming annual client meeting on August 21 will reveal the "2025 Brand Footprint Report," highlighting brands that have successfully navigated market cycles and achieved growth despite challenges [1]. Group 1: Report Overview - The "Brand Footprint Report" is initiated by Worldpanel Consumer Index, focusing on the performance of fast-moving consumer goods (FMCG) brands and exploring consumer shopping behaviors that influence brand decisions [5]. - The report includes over 90 subcategories, primarily divided into five major categories: beverages, food, dairy products, home care, and health & beauty [6]. - The report covers 56 markets across five continents, encompassing over 30,000 brands [7]. Group 2: Data and Methodology - Brand rankings are based on the unique metric of Consumer Reach Points (CRP), which measures how many households purchased a brand (penetration rate) and the frequency of purchases, reflecting real consumer choices across all channels [8]. - The report also features additional rankings such as the Consumer Choice and Rapid Growth lists, which have been published annually for 13 years [11]. - A beauty brand ranking is also released based on individual beauty purchase samples, along with specialized category rankings that track market changes and brand trends [12]. Group 3: Regional Coverage and Data Variability - The 2025 China report covers 20 provinces and 4 municipalities in mainland China, excluding regions like Inner Mongolia, Xinjiang, Tibet, Qinghai, Ningxia, and Hainan, focusing on first to fifth-tier cities [13]. - Brand data may vary annually due to market changes, necessitating reviews and adjustments to category definitions and data cleaning processes [14].

Core Insights - The rapid consumer goods market in China is facing unprecedented changes due to shifts in population structure and economic transformation, leading to challenges for brands in achieving effective investment and growth [2] - The conference aims to explore how brands can leverage consumer insights to drive sustainable growth amidst these changes, focusing on the essence of demand and the dynamics of growth [2][6] Group 1: Market Dynamics - The Chinese fast-moving consumer goods (FMCG) market is undergoing significant restructuring influenced by consumer segmentation and generational shifts, necessitating brands to identify stable growth paths [2] - Global and Chinese markets confirm that penetration rate is a key driver of brand growth, with discussions planned on how to effectively identify and enhance the dimensions requiring brand focus [3] Group 2: Consumer Behavior - Consumers are increasingly shopping across multiple channels, averaging seven channels per year, which highlights the need for brands to meet both price sensitivity and convenience demands while building a collaborative growth network [5] - The challenge of product innovation in a low-growth FMCG market is emphasized, focusing on balancing the quantity and quality of new products and planning suitable launch paths to ensure both short-term sales and long-term brand value [6] Group 3: Event Details - The 2025 Worldpanel Consumer Index Client Conference will feature discussions on market changes, growth opportunities, and the release of the 2025 Brand Footprint Report, showcasing brands that have successfully navigated challenges and achieved growth [9]

Core Insights - The article focuses on the analysis of home dining behavior, particularly in the context of snack and beverage consumption during different time periods, revealing key growth pathways for brands [1][10]. Group 1: Snack Consumption - Snacks fulfill the needs for both satiation and enjoyment, with biscuits dominating daytime consumption, while nuts and seeds are preferred in the evening. Puffed snacks maintain a steady second position across time periods [4]. - Sweet snacks provide emotional value, while puffed snacks and nuts enhance enjoyment. Biscuits are more associated with satiety, indicating a need for brands to understand their competitive positioning and emotional connections with consumers [4]. - Brands should explore which biscuit segments can resonate emotionally with consumers to expand growth opportunities [4]. Group 2: Beverage Consumption - Common beverage habits include drinking water upon waking, coffee for breakfast, and carbonated drinks during lunch and dinner, highlighting the challenges of breaking down consumption barriers across different meal occasions [7]. - Leading brands in carbonated beverages dominate lunch and dinner, capturing 70% of the market, but their share during breakfast and post-dinner is less than 60%. This indicates a higher demand for "energizing," "fun to drink," and "refreshing" beverages during these times [7]. - There remains growth potential for top brands in understanding consumer preferences and segmented needs across different drinking occasions [7]. Group 3: Consumer Behavior Insights - The competition for home dining is intense, with consumer needs varying significantly across different time periods and product categories. Brands must adopt a consumer-centric strategy to uncover growth pathways by understanding these nuanced demands [9]. - A comprehensive study involving 18,506 consumers under 65 years old was conducted to analyze home dining behaviors, ensuring a representative sample across various demographics and regions in China [10].