10天蒸发百亿，陕西“最强夫妻店”深陷造假漩涡

Core Viewpoint - The article discusses the rise and subsequent challenges faced by Juzi Biotechnology, highlighting its rapid growth in the beauty industry and the controversies surrounding its flagship product, the collagen stick, amid accusations of ingredient falsification [4][11][12]. Company Overview - Juzi Biotechnology, founded by Yan Jianya and Fan Daidi, has become a significant player in the beauty industry, particularly known for its "recombinant collagen" technology [10][11]. - The company achieved a market value of over 450 billion yuan in May, making its founders the richest in Shaanxi province [4]. - Juzi Biotechnology's net profit increased from 1 billion yuan in 2022 to 2.06 billion yuan in 2024, with a peak gross margin of 82% [11][21]. Recent Controversies - In May, Juzi Biotechnology faced backlash from Huaxi Biotechnology, which accused it of misleading marketing regarding the safety and efficacy of its products [6][19]. - Influencer "Big Mouth Doctor" Hao Yu claimed that the collagen stick contained only 0.0177% of the advertised recombinant collagen, significantly below the stated minimum of 0.1% [13][17]. - Juzi Biotechnology's response included a denial of the allegations and a commitment to legal action against misinformation campaigns [7][15]. Market Impact - Following the allegations, Juzi Biotechnology's stock price dropped over 8%, reducing its market capitalization from 909 billion HKD to 735 billion HKD within ten days [7][11]. - The controversy has affected not only Juzi Biotechnology but also other companies in the recombinant collagen sector, leading to a decline in their stock prices [7][11]. Competitive Landscape - The article highlights the competitive tension between Juzi Biotechnology and Huaxi Biotechnology, with both companies investing heavily in marketing and facing scrutiny over their product claims [21]. - Juzi Biotechnology's marketing expenses exceeded 2 billion yuan in 2024, while Huaxi Biotechnology's marketing costs were reported at 2.464 billion yuan [21].